Dynamic Advertisement Triggering via User Gesture Monitoring
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Solution Overview
Problem
Existing advertisement presentation methods on web pages do not effectively utilize user interactivity to optimize the timing and relevance of advertisements, often leading to user disregard or reduced effectiveness.
Innovation Solution
A system and method that monitors user gesture interactivity with a web page to trigger the retrieval and rendering of secondary content, such as advertisements, based on defined interactive events, ensuring that advertisements are displayed when the user is most receptive, such as after interacting with the page content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are displayed immediately when the web page loads, then the advertisement presentation frequency is high, but the user engagement and effectiveness of advertisements decrease
Solution Approach 1:
The patent implements dynamic advertisement triggering based on user interaction states. Advertisements are not displayed statically upon page load but are dynamically triggered when specific user interactions occur (e.g., scrolling, clicking, time duration). This dynamic approach adapts the advertisement presentation to actual user engagement levels, resolving the contradiction between high presentation frequency and user engagement effectiveness.
2Quantity of substance
If advertisements are displayed continuously without considering user interaction, then the advertisement coverage is maximized, but the relevance and effectiveness of advertisements to user needs decrease
Solution Approach 1:
The patent employs feedback mechanisms by monitoring user interactions with the web page (scrolling behavior, click events, time spent on page) and using this feedback to trigger appropriate advertisements. This feedback loop ensures that advertisements are displayed based on actual user engagement patterns, improving both the coverage and relevance of advertisement presentation without requiring continuous intrusive display.
3Adaptability or versatility
If the system monitors user gestures and triggers advertisements based on interactive events, then the advertisement relevance increases, but the system complexity increases
Solution Approach 1:
The patent implements preliminary action by pre-defining trigger conditions and advertisement mapping before user interaction occurs. The system预先 sets up the rules for what user interactions (scrolling, clicking, time duration) should trigger which advertisements, eliminating the need for complex real-time decision-making algorithms. This preliminary configuration approach maintains advertisement relevance while reducing system complexity during runtime.
Data Source
AI summary
Methods and systems for presenting advertisements based on user interactivity with a web page are provided. According to embodiments of the invention, a web page is rendered on a client device. Gesture interactivity with the web page is monitored on the client device. A trigger is executed which defines an interactive event. When the interactive event occurs, as determined based on the monitored gesture interactivity with the web page, secondary content, such as an advertisement, is downloaded and displayed on the client device.