Dynamic Ad Insertion in 360-Degree Video Content
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional digital video advertising methods disrupt the viewer experience by interrupting videos with ads, and product placement becomes outdated or irrelevant as it cannot be changed after video production.
Innovation Solution
A digital advertisement management system that analyzes video content to identify suitable locations for inserting targeted advertisements, selecting ads based on viewer characteristics and device information, and seamlessly integrates them into the video content using motion tracking and image processing techniques.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional advertising systems interrupt videos to display commercials or overlays, then advertisers can promote brands to large numbers of people, but the viewing experience is disrupted and the time required to view the video is effectively lengthened
Solution Approach 1:
The patent applies preliminary action by pre-identifying insertion points in the video content where advertisements can be placed without interrupting the narrative flow. The system analyzes the video structure beforehand to determine optimal locations for ad integration, allowing ads to be seamlessly embedded rather than imposed as interruptions, thus maintaining viewing time while achieving advertising reach.
2Ease of operation
If product placement is used to insert products into video scenes, then advertisements can be included without interrupting the video, but the advertisements are the same for everyone and cannot be changed after video production
Solution Approach 1:
The patent applies dynamics by transitioning from static, pre-baked product placement to dynamic, programmable ad insertion. The system uses video analysis to identify objects and scenes, then dynamically generates customized advertisements tailored to specific viewers based on their characteristics. This allows the same video to display different advertisements to different audiences without re-filming, achieving both viewing continuity and advertising adaptability.
Solution Approach 2:
The patent applies parameter changes by modifying advertisement parameters (content, timing, positioning) based on viewer characteristics and context. The system adjusts ad parameters dynamically - changing which advertisement is displayed, where it appears in the video, and when it is shown - based on real-time analysis of viewer profile, device type, and video content parameters, thereby achieving customization without interrupting the viewing experience.
3Stability of the object's composition
If product placement requires products to be included within scenes prior to filming, then advertisements can be seamlessly integrated, but the advertisements are static with no immediate conversion possible and are often out of date or not relevant to the audience
Solution Approach 1:
The patent applies preliminary action by pre-analyzing video content to identify suitable insertion points and pre-generating customized advertisements based on viewer characteristics before video delivery. This allows the system to maintain seamless integration (as if the ad was always part of the video) while simultaneously providing up-to-date, relevant advertisements tailored to each viewer's interests and profile, eliminating the staleness problem of traditional product placement.
Data Source
AI summary
Methods and systems for inserting targeted advertisements into video content. One or more embodiments analyze video content to identify media insertion locations on digital object surfaces for inserting advertisements. Additionally, one or more embodiments select advertisements to insert into the video content at the media insertion locations based on the media insertion locations, a viewer, or a viewing device of the viewer. One or more embodiments also digitally insert the advertisements into the video content by placing the selected advertisements at the media insertion locations corresponding to the digital object surfaces. One or more embodiments then provide the video content with the targeted advertisements to the viewing device of the viewer.