Dynamic Ad Insertion in Cloud Video Recordings
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Cloud-based digital video recording (cDVR) services face challenges in dynamically updating advertisements in recorded content, leading to outdated and irrelevant ads being played back to users, which can be detrimental to advertisers and service providers.
Innovation Solution
Implementing dynamic ad insertion technology by associating cDVR content with reference assets that include metadata for ad breaks, allowing for the insertion of current and relevant ads during playback, and providing users with the option to replace stored cDVR recordings with reference assets, reducing storage needs and ensuring up-to-date ad delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If cDVR recordings store exclusive copies of video content with baked-in advertisements, then subscribers can access recorded content as long as they remain subscribers, but the advertisements become outdated and irrelevant when played back in the future
Solution Approach 1:
The patent segments the advertisement content from the video content by recording only the video portion exclusively for the subscriber while storing advertisement information separately in the reference asset. This allows the video content to be stored permanently while ad information can be updated independently, resolving the contradiction between reliable access and ad relevance.
Solution Approach 2:
The patent introduces a reference asset as an intermediary that contains ad break information and metadata. This intermediary layer allows the system to maintain the exclusive cDVR recording while enabling dynamic ad insertion by referencing the external ad information, thus preserving both ad placement reliability and ad relevance.
2Reliability
If cDVR services record advertisements during broadcast, then advertisers receive placement according to agreed time period, but the same commercial plays in perpetuity until the subscriber deletes the recording
Solution Approach 1:
The patent performs preliminary action by recording ad break information and metadata in the reference asset before playback occurs. This allows the system to pre-identify where advertisements should be inserted while maintaining the ability to update ad content later, ensuring both placement enforcement and campaign flexibility.
Solution Approach 2:
The patent makes the advertisement content dynamic by separating it from the static video recording. The ad information stored in the reference asset can be updated without affecting the exclusive cDVR recording, allowing ad campaigns to be modified while maintaining reliable placement in the recorded content.
3Quantity of substance
If cDVR recordings are replaced with reference asset URLs, then storage space is reduced and more video assets can be recorded, but the system must manage URL persistence and deletion
Solution Approach 1:
The patent uses copying by replacing the actual video content with a reference asset URL that points to the exclusive cDVR recording. This allows the system to store minimal data (URLs) while maintaining access to the full-resolution video content, dramatically improving storage capacity while the URL management overhead is minimal compared to managing full video files.
Data Source
AI summary
Dynamic ad insertion in cloud-based video recorded (cDVR) content is provided. A partially or fully recorded cDVR asset may be associated with a corresponding reference asset, such as a video-on-demand (VOD) catalog copy of a program. The cDVR asset and reference asset may be associated via a common identifier, such as a TMS or Gracenotes® identifier. The reference asset may include metadata that specifies ad breaks and that can be applied to the cDVR asset and used to dynamically insert up-to-date and relevant ads into those ad breaks during playback. Additionally, an option may be provided to a user to stream the reference asset instead of the recorded asset. Further, another option may be provided to replace the user's cDVR asset with the reference asset. Accordingly, up-to-date and relevant ads can be dynamically inserted into the reference asset on playback, and less storage space is required for storing the recording.