Dynamic Ad Insertion Device Using Cue Tone Matching
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Solution Overview
Problem
Service providers face challenges in accurately measuring viewership for advertisements during re-broadcasts of programs, as they need to maintain original advertisements for audience measurement while wanting to replace local ads for additional revenue and new content, without disrupting the assessment of regional ads.
Innovation Solution
A matching device identifies advertisements that can be replaced during re-broadcasts by generating an advertisement map based on scheduling and guide information, allowing dynamic advertisement insertion systems to replace local ads while ensuring regional ads are still measured, using cue tones and broadcast schedules to determine ad insertion opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If local advertisements are replaced with new advertisements during re-broadcasts, then additional ad revenue and new content are achieved, but accurate viewership measurement for all advertisements becomes difficult
Solution Approach 1:
The patent segments advertisements into two distinct categories: regional advertisements that must be preserved for viewership measurement, and local advertisements that can be replaced for additional revenue. This segmentation allows the system to selectively replace only local ads while maintaining original regional ads intact, thereby achieving both increased ad revenue and accurate viewership measurement for regional ads.
Solution Approach 2:
The patent introduces an intermediary system consisting of a matching device and dynamic advertisement insertion system that identifies and replaces only local advertisements. This intermediary mechanism enables selective ad replacement by distinguishing between local and regional ads through metadata analysis, allowing revenue generation without compromising the measurement integrity of regional advertisements.
2Measurement precision
If original advertisements are maintained for audience measurement, then accurate viewership assessment is achieved, but opportunity for additional ad revenue and new content is lost
Solution Approach 1:
The patent applies local quality by treating different advertisement segments with different qualities - regional advertisements maintain their original form for measurement purposes, while local advertisements are replaced with new content. This differentiated approach allows the system to preserve measurement integrity for regional ads while maximizing revenue opportunities through local ad replacement.
Solution Approach 2:
The patent introduces dynamic advertisement insertion that allows flexible replacement of local advertisements during re-broadcasts. The system dynamically identifies which ads are local versus regional and applies different handling strategies, enabling revenue optimization while maintaining measurement accuracy for regional ads that remain static.
3Adaptability or versatility
If dynamic advertisement insertion is implemented, then flexibility in ad replacement is improved, but system complexity increases
Solution Approach 1:
The patent implements preliminary action by pre-processing advertisements to attach metadata identifying whether each ad is local or regional before the re-broadcast occurs. The matching device is pre-configured with this information, enabling automatic identification and selective replacement during playback without requiring complex real-time analysis, thereby reducing system complexity while maintaining flexibility.
Data Source
AI summary
A device is configured to receive scheduling information associated with a program. The device is configured to determine a time break, corresponding to an advertisement, associated with the program. The device is configured to receive guide information associated with the program. The device is configured to identify the program based on the guide information and the scheduling information, and generate an advertisement map based on identifying the program and based on the time break. The advertisement map may include information that identifies the time break and the program. The device is configured to provide the advertisement map to a dynamic advertisement insertion system to permit the dynamic advertisement insertion system to replace the advertisement during a subsequent playing of the program.