Dynamic Advertisement Insertion via Remote Non-Staged Provider
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Solution Overview
Problem
Existing dynamic advertisement systems are limited by storage and processing constraints, allowing only a finite number of pre-staged advertisements to be inserted during media playback, which restricts the variety and relevance of ads for multiple users.
Innovation Solution
A system that enables dynamic advertisement insertion by utilizing a non-staged advertisement provider, which allows for an infinite number of advertisers to register and index their ads, using metadata-based matching to select and deliver ads in real-time, reducing the processing burden on the output device and enabling limitless ad options.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are pre-staged at the output device or media content source, then advertisement insertion can be performed, but the number of available advertisements is limited due to storage and processing constraints
Solution Approach 1:
The patent moves advertisement storage from the traditional location (output device or media content source) to a remote server location, effectively adding a spatial dimension to the system architecture. This allows the output device to access a much larger pool of advertisements without increasing its own storage capacity, resolving the contradiction between quantity of ads and device complexity.
Solution Approach 2:
The patent introduces a remote server as an intermediary between the media content source and the output device. This intermediary hosts the advertisement library and handles advertisement selection logic, allowing the output device to benefit from expanded advertisement options without bearing the storage and processing burden, thus resolving the technical contradiction.
2Adaptability or versatility
If more advertisements are staged in advance, then more advertisement options are available, but the processing burden on the media content source increases
Solution Approach 1:
The patent extracts the advertisement storage and selection functionality from the media content source and relocates it to a remote server. This extraction allows the media content source to focus on its primary function while the remote server handles the computationally intensive tasks of managing and selecting from a large advertisement pool, resolving the contradiction between advertisement variety and processing capacity.
Solution Approach 2:
By introducing a remote server as an intermediary, the system distributes the processing burden. The remote server handles advertisement management and selection, while the media content source and output device handle media playback and advertisement delivery respectively. This distribution resolves the contradiction by preventing any single component from being overwhelmed by processing requirements.
Data Source
AI summary
A method of dynamic advertisement insertion is disclosed where an essentially limitless number of non-staged, unbound advertisement advertisements are made available for advertisement insertion. The dynamic advertisement insertion may include the use of stage, bound advertisements so as to permit dynamic insertion of staged and non-staged advertisements.