Dynamic Layout Selection for Advertisement Delivery Frames
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Solution Overview
Problem
Conventional personalized media services face limitations in the flexibility of advertisement layout due to fixed predetermined layouts, restricting the variety of layouts in which information can be printed or displayed.
Innovation Solution
An information delivery system and server that dynamically select and combine different layout specifications to accommodate bids, allowing for a wider range of layouts by reassigning advertisement placement frames and adjusting minimum bid prices based on winning bids, ensuring all frames receive bids meeting the winning bid conditions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a fixed predetermined layout is used for arranging advertisement information, then the layout arrangement process is simple and straightforward, but the flexibility and variety of layouts are limited
Solution Approach 1:
The patent implements dynamic layout selection by storing multiple layout patterns (first layout pattern, second layout pattern, etc.) and dynamically selecting among them based on bid conditions. The controller switches between different layout patterns depending on whether frames receive winning bids, transforming the static fixed layout into a dynamic adaptive system that responds to real-time bidding outcomes.
Solution Approach 2:
The system changes layout parameters by selecting different layout patterns with varying numbers and arrangements of delivery frames. When the first layout pattern is determined to be unsuitable (not all frames receive winning bids), the system transitions to the second layout pattern, effectively changing the structural parameters of the layout to achieve better advertisement placement coverage.
2Adaptability or versatility
If multiple layout patterns are stored and dynamically selected, then the flexibility and variety of layouts increase, but the system complexity and processing requirements increase
Solution Approach 1:
The patent segments the layout system into multiple independent layout patterns, each with its own delivery frame configuration. By dividing the overall layout into separate manageable patterns (first layout pattern, second layout pattern), the system can selectively apply appropriate segments based on bidding conditions, reducing the complexity of managing all layouts simultaneously while maintaining variety.
Solution Approach 2:
The system performs preliminary action by pre-storing multiple layout patterns and their corresponding delivery frame configurations in advance. This preparation allows the controller to quickly switch between layouts based on bid outcomes without performing complex real-time layout design, thereby increasing layout variety while keeping the real-time processing complexity manageable.
3Reliability
If the system switches to a different layout pattern when frames do not receive winning bids, then the advertisement placement coverage improves, but the processing time and computational load increase
Solution Approach 1:
The system performs preliminary action by pre-defining multiple layout patterns with their delivery frame configurations stored in advance. When the first layout pattern fails to achieve complete winning bid coverage, the controller can immediately switch to the second layout pattern without performing complex real-time layout design, thereby improving advertisement placement reliability while minimizing additional processing time.
Data Source
AI summary
An information delivery system includes a delivery provision server and a delivery destination device. The delivery provision server includes a controller configured to: select a first piece of layout information from a plurality of pieces of layout information; acquire one or more pieces of first information for one or more first delivery frames defined by the first piece of layout information; create, when determining for each of the one or more first delivery frames that a piece of first information is placeable in the first delivery frames from among at least one piece of first information acquired for the first delivery frame, first delivery information in which the one or more first delivery frames are arranged according to the first piece of layout information with each placeable piece of first information placed in the corresponding first delivery frame; and provide the created first delivery information to the delivery destination device.