Dynamic Advertisement Mediation System for Context-Aware Insertion
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Solution Overview
Problem
Existing digital advertisement systems face challenges in dynamically changing advertisement content, particularly in mobile and virtual environments, leading to user disruption and negative perceptions due to intrusive ad formats.
Innovation Solution
A system and method enabling content developers to create customizable advertisement inventories using software that facilitates seamless integration of ads within content, allowing real-time bidding and analysis for efficient fee determination.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If existing in-app advertisements are used, then advertisement revenue can be generated, but user experience deteriorates due to screen obstruction and unwanted transitions
Solution Approach 1:
The patent implements dynamic advertisement insertion where ad content is selected and inserted in real-time based on user context, content context, and bidding results. The advertisement system transitions from static pre-placed ads to dynamic context-aware ads that adapt to user behavior and content being consumed, thereby reducing disruptive effects while maintaining revenue generation
Solution Approach 2:
The patent introduces an advertisement mediating platform as an intermediary between content providers and advertisers. This mediator analyzes content context, user behavior, and advertisement bids to select appropriate ads that minimize user disruption while maximizing revenue. The mediator acts as a buffer that filters and optimizes advertisement delivery based on multiple factors including user preferences and content relevance
2Adaptability or versatility
If advertisement content is changed after release, then advertisement effectiveness improves, but system complexity increases
Solution Approach 1:
The patent implements preliminary action by pre-establishing advertisement insertion points and contexts within content during the content creation phase. Advertisers submit bids and ad content is selected in advance based on predefined contexts, allowing content to be released with built-in flexibility for ad insertion without requiring complex real-time modification systems. The framework prepares ad slots and contexts beforehand, enabling dynamic content changes while maintaining system manageability
Solution Approach 2:
The patent enables parameter changes by allowing advertisement content, timing, and selection criteria to be dynamically adjusted based on bid results, user behavior data, and content context. The system modifies advertisement parameters (which ad to show, when to show it, where to insert it) without changing the underlying content structure, achieving flexibility through parameter adjustment rather than system restructuring
3Ease of manufacture
If traditional advertisement insertion methods are used, then implementation is simple, but advertisement customization capability is limited
Solution Approach 1:
The patent applies segmentation by dividing the advertisement system into distinct modular components: content analysis modules, user behavior analysis modules, advertisement bidding modules, and ad insertion modules. Each module handles a specific aspect of the advertisement process independently, allowing simple implementation of individual functions while enabling sophisticated customization through the combination of modular components. The segmented architecture maintains ease of implementation while achieving high adaptability
Data Source
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AI summary
An advertisement mediating system includes: a communicator configured to receive, from a first device, information about content into which an advertisement is to be inserted and information about an inventory included in the content, and transmitting, to one or more second devices, the information about the content and the information about the inventory; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory, wherein the processor is configured to execute the one or more instruction to perform, when a request for inserting the advertisement into the inventory is received from the one or more second devices, a control operation of selecting advertisement content from among a plurality of pieces of advertisement content corresponding to the one or more second devices, receiving the selected advertisement content, and transmitting the advertisement content to a third device that executes the content.