Dynamic Advertisement System for Multi-Mode User Communication
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Solution Overview
Problem
On-line advertisers are limited to static information delivery and cannot effectively utilize advanced networking communication methods like SMS, MMS, and online facsimile in their advertisements, restricting their ability to engage with users.
Innovation Solution
A system and method that allows users to select and initiate multiple communication modes with advertisers through a network, enabling the download of required computer code to support these modes, thereby facilitating dynamic communication options such as SMS, MMS, and other services directly from advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisers use traditional static advertisement methods (text, banners, links), then the advertisement can be displayed on web pages and graphical user interfaces, but the ability to communicate dynamically with users is limited
Solution Approach 1:
The advertisement is designed to perform multiple functions: it can display static information, provide links to web pages, enable email communication, and initiate SMS/MMS messaging. By integrating these diverse communication capabilities into a single advertisement structure, the system achieves multi-functionality without requiring separate advertising channels for each communication type.
Solution Approach 2:
The advertisement transitions from a static display format to a dynamic communication interface. When a user selects communication options, the advertisement dynamically adapts to provide appropriate communication code (such as SMS gateway numbers or MMS capabilities) based on the user's device and selected communication mode, enabling real-time interaction rather than one-way information delivery.
2Productivity
If advertisers provide only static information in advertisements, then the advertisement structure remains simple, but the effectiveness of user engagement is reduced
Solution Approach 1:
The advertisement serves as an intermediary that bridges the gap between static information delivery and dynamic communication. It provides communication code (such as SMS gateway numbers, MMS capabilities, or email links) that mediates between the user's device and the advertiser's communication systems, enabling rich information exchange while maintaining the simplicity of the advertisement display.
3Adaptability or versatility
If multiple communication modes (SMS, MMS, facsimile) are integrated into advertisements, then communication versatility improves, but the complexity of implementing and managing these modes increases
Solution Approach 1:
The system segments different communication modes (SMS, MMS, email, facsimile) into distinct, manageable components. Each communication mode is handled through separate code or interface elements within the advertisement, allowing independent implementation and maintenance of each communication channel while presenting a unified advertisement interface to users.
Data Source
AI summary
A system, method and computer program product are included for providing multiple modes of communication between an advertiser and a user. In use, an advertisement capable of being used to initiate communication between an advertiser and a user is displayed, utilizing a network. Further displayed is a plurality of modes of communication capable of being selected by the user in association with the advertisement. Still yet, computer code required to enable at least one of the modes of communication may be downloaded to a device of the user.