Dynamic Ad Overlay for Mobile Web Space Constraints
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Solution Overview
Problem
Conventional banner advertising on mobile Web pages faces challenges due to limited ad space and difficulty in achieving high click-through rates (CTR) due to smaller screen sizes, making it hard for advertisers to submit larger ads and for users to interact with them effectively.
Innovation Solution
An advertisement generation apparatus and terminal device configuration that overlays a content page with an advertising page, allowing the advertising page to be larger than the visible ad space, which can be scrolled into view upon user interaction, enabling full-screen display and improving ad visibility and usability.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If the advertisement size is reduced to fit the limited ad space on mobile Web pages, then the advertisement can be displayed on the Web page, but users experience difficulty in browsing the advertisement or performing tap operations, resulting in low advertising effectiveness
Solution Approach 1:
The advertisement transitions from a static small image to a dynamic full-screen display. When users tap on the advertisement space, the ad expands to occupy the entire screen, providing sufficient interaction area. This dynamic expansion resolves the contradiction by allowing the ad to be small in the layout but large during interaction.
Solution Approach 2:
The advertisement utilizes the time dimension by displaying a placeholder icon in the ad space and then expanding to full screen upon user interaction. This temporal expansion allows the ad to maintain a small footprint in the webpage layout while providing adequate interaction area when needed.
2Ease of operation
If the advertisement size is increased to improve visibility and usability, then advertising effectiveness improves, but the advertisement cannot be submitted or displayed on mobile Web pages due to limited ad space
Solution Approach 1:
The advertisement system dynamically adjusts the ad display size based on user interaction. The ad starts as a small placeholder in the limited ad space and expands to full screen when users tap, allowing large ad content to be submitted while fitting within mobile webpage constraints during normal display.
Solution Approach 2:
The advertisement is segmented into two states: a compact placeholder state for display in the limited ad space, and an expanded full-screen state for user interaction. This segmentation allows the ad to satisfy both the limited space constraint and the need for sufficient interaction area.
3Area of stationary object
If a small advertisement is displayed on mobile Web pages, then the advertisement fits the limited ad space, but users have difficulty in browsing the advertisement details
Solution Approach 1:
The advertisement dynamically expands from a small placeholder to full screen upon user interaction, revealing complete ad content and details. This dynamic behavior allows the ad to utilize limited space efficiently while providing comprehensive information visibility when users show interest.
Solution Approach 2:
A placeholder icon is displayed in the ad space to indicate the presence of an advertisement and encourage user interaction. This preliminary visual element guides users to tap on the ad, triggering the expansion to full screen where complete ad content is then displayed.
Data Source
AI summary
An advertisement generation apparatus includes a generating unit that generates a page to be displayed on a terminal device that displays an advertisement on a screen. The page includes a content page and an advertising page that are superimposed one on top of the other, where the content page includes an advertising space such that the advertising space is to be scrolled on the screen according to operation, and the advertising page is greater in size than the advertising space. The page is configured to display the content page, and a part of the advertising page located within the advertising space.