Dynamic Ad Overlay via Multimedia Content Signatures
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Solution Overview
Problem
Web-pages are cluttered with irrelevant advertisements, leading to low advertising effectiveness due to the lack of relevance between advertisements and multimedia content, resulting in poor user attention and low advertising value.
Innovation Solution
A system that generates signatures for multimedia content elements on web-pages, matches these signatures with relevant advertisements, and overlays the matching advertisements onto the web-page, ensuring user attention is drawn to relevant content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are displayed on web-pages using HTML or JavaScript code, then advertisements can be presented to users, but the web-page becomes cluttered with irrelevant advertisements which reduce user attention and advertising effectiveness
Solution Approach 1:
The patent applies local quality by making advertisements contextually relevant to specific multimedia content elements on the web-page. Instead of uniformly displaying all advertisements across the page, the system analyzes each multimedia element (images, videos, audio) and matches advertisements specifically to those elements based on content analysis, creating localized relevance that improves advertising effectiveness while reducing clutter from irrelevant ads
Solution Approach 2:
The patent introduces an intermediary system that acts as a mediator between multimedia content and advertisements. This intermediary performs content analysis of multimedia elements and uses that analysis to selectively match and display relevant advertisements, rather than directly placing all advertisements on the page. This intermediary layer filters and contextualizes advertisement placement to improve overall effectiveness
2Quantity of substance
If multiple advertisements are added to web-page content, then advertising revenue potential increases, but user attention is diverted from the main content and advertising price decreases due to low effectiveness
Solution Approach 1:
The system applies local quality by concentrating advertising attention on specific multimedia content elements rather than dispersing it uniformly across the entire web-page. Each advertisement is locally matched to its relevant multimedia context, creating focused advertising zones that capture user attention more effectively without overwhelming the overall content experience
Solution Approach 2:
The patent implements feedback mechanisms where the system analyzes user interaction with multimedia content and adjusts advertisement display accordingly. By monitoring which multimedia elements receive user attention and how users engage with them, the system provides feedback to optimize advertisement placement and timing, ensuring advertising space is utilized when users are most engaged rather than constantly displaying ads that compete for attention
Data Source
AI summary
A method for associating at least a link to an information resource with a multimedia content element. The method comprises identifying at least one multimedia content element in a web-page, wherein a uniform resource locator (URL) of the web-page is received from any one of a user device and a web server hosting the web-page; generating a signature for at least a portion of the at least one identified multimedia content element; determining at least a link to the at least a portion of the content respective of the generated signature; and providing the web-page with the at least a link respective of the signature of the at least a portion of the at least one multimedia content element to the user device.