Dynamic Ad Overlay for Sporting Event Displays
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Solution Overview
Problem
Display devices, especially smaller computing devices like smartphones, face challenges in optimizing screen space due to the overlay of advertisements over graphical information, which reduces the visible area and degrades the user experience and advertising revenue.
Innovation Solution
A method and system that dynamically control the display of message indicia over a sporting event user interface, locking it in the foreground during specific activities like at-bats, ensuring it covers part of the interface for a duration tied to the activity's remaining time, and then moving it to the background or removing it when the activity completes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If advertisement messages are overlaid directly over the graphical information of the app, then advertising visibility and revenue are improved, but the visible area of the app interface is reduced and user experience is degraded
Solution Approach 1:
The advertisement overlay is made dynamic by detecting when the user is actively interacting with the app interface. The system transitions the advertisement between foreground and background states based on user activity, allowing full visibility when the user is not interacting and minimizing obstruction when the user is engaged with the app.
Solution Approach 2:
The system periodically monitors user interaction states and adjusts the advertisement overlay accordingly. When user interaction is detected, the advertisement is moved to the background; when interaction ceases, the advertisement returns to the foreground, creating a periodic switching pattern that balances visibility with usability.
2Productivity
If advertisement messages are displayed prominently over the interface, then advertising revenue is improved, but the usability of the interface during interactive elements is reduced
Solution Approach 1:
The advertisement overlay dynamically responds to user interaction states. When the system detects that the user is actively using the app interface, the advertisement automatically transitions to the background, ensuring uninterrupted usability. When user interaction pauses, the advertisement returns to the foreground to maximize visibility and revenue potential.
3Illumination intensity
If the advertisement overlay covers a large portion of the screen, then advertising visibility is improved, but the available screen space for app functionality is reduced
Solution Approach 1:
The advertisement overlay's visibility and screen coverage are dynamically adjusted based on user interaction. During active user engagement with the app, the advertisement recedes to the background, maximizing available screen space for app functionality. During idle periods, the advertisement expands to full visibility, optimizing advertising impact without permanently sacrificing app usability.
Data Source
AI summary
A method optimizes the visible area of a display device during a sporting event having a plurality of activities, where each activity ultimately has an outcome. To that end, the method receives a stream of electronic, machine readable real-time event information relating to the sporting event. When receiving the stream (i.e., at least part of the time when receiving the stream), the method displays, in real time on the display device, an event user interface having selection indicia configured to enable a user to predict the outcome of at least one of the plurality of activities of the event in real time. In response to user input via the event user interface, the method displays message indicia over at least a portion of the interface.