Dynamic Advertisement Overlay in Broadcast Video
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Solution Overview
Problem
Existing image processing technologies fail to effectively display advertisements in appropriate regions within captured images, often obscuring important visual elements like spectator movement and venue details.
Innovation Solution
An image processing apparatus that sets advertisement display regions based on people density within a captured image, using machine learning to detect vacant areas and team information, allowing for dynamic advertisement placement aligned with the game venue, teams, or game state.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisement is displayed in captured image, then advertising effectiveness is improved, but visual quality of captured image deteriorates
Solution Approach 1:
The patent applies local quality by analyzing different regions of the captured image separately and applying advertisement overlay only to specific regions that meet certain criteria (e.g., regions with less important visual information, lower viewer attention areas). This allows advertisement to be displayed without uniformly degrading the visual quality of the entire image,而是 selectively placing ads in appropriate local areas.
2Loss of information
If advertisement overlay is applied to maximize ad visibility, then advertising effectiveness is improved, but important visual elements become obscured
Solution Approach 1:
The patent uses feedback mechanisms by analyzing the captured image to identify important visual elements (such as spectators, players, key actions) and using this analysis to determine where NOT to place advertisements. The system continuously monitors the image content and adjusts advertisement placement based on the detected importance of different regions, ensuring that ads do not obscure critical visual information.
3Device complexity
If static advertisement placement is used, then system complexity is reduced, but adaptability to different situations deteriorates
Solution Approach 1:
The patent implements dynamic advertisement placement by continuously analyzing the captured image content and adjusting the advertisement overlay position and timing based on the current scene. Instead of using fixed static positions, the system dynamically determines optimal placement areas considering factors such as spectator distribution, game action locations, and visual importance of different regions, thereby adapting to varying situations while maintaining reasonable system complexity.
Data Source
AI summary
There is provided an image processing apparatus, an image processing method, and a program that enable display of an advertisement in an appropriate region within a captured image. The image processing apparatus sets, on the basis of density of people in a predetermined region within a captured image, an advertisement display region for superimposition of an advertisement image on the captured image. The present technology is applicable to a television (TV) broadcast system.