Dynamic Advertisement Placement via Link Extraction
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Solution Overview
Problem
Banner advertisements on web pages are typically fixed, leading to reduced effectiveness as users become accustomed to them, making it difficult to display advertisements efficiently.
Innovation Solution
A system that stores advertisement information associated with character strings, specifies display positions and areas based on link information, and determines when to display advertisements based on validity, search frequency, and similarity, allowing for dynamic placement and timing of ads.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If banner advertisement is fixed at a display position of web page, then advertisement display is simple and stable, but advertisement effect is reduced as users become accustomed to it
Solution Approach 1:
The patent applies dynamics by making the advertisement display position variable rather than fixed. The system dynamically determines advertisement display positions based on link information extraction from web pages, allowing the advertisement to appear at different locations depending on the web page content and structure. This dynamic positioning prevents user habituation and maintains advertisement effectiveness.
Solution Approach 2:
The system performs self-service by automatically extracting link information from web pages and autonomously determining appropriate advertisement display positions without manual intervention. The advertisement display apparatus analyzes the web page structure, identifies relevant link information, and automatically selects optimal positions for advertisement placement, reducing the need for manual configuration.
2Adaptability or versatility
If advertisement display position is made dynamic, then advertisement effectiveness is enhanced, but system complexity increases
Solution Approach 1:
The patent applies the extraction principle by isolating and analyzing specific link information from the web page content. The system extracts link information (such as URLs, anchor text, and link attributes) from the web page HTML structure, and uses this extracted information as the basis for determining advertisement display positions. This extraction approach simplifies the complexity by focusing on specific actionable elements rather than analyzing the entire web page.
Solution Approach 2:
The system uses link information as an intermediary element between the web page content and the advertisement display decision. Instead of directly analyzing complex web page structures or user behavior patterns, the system uses link information as a mediator that bridges the gap between page content and advertisement placement, simplifying the determination process while maintaining effectiveness.
3Reliability
If advertisement is displayed based on link information, then advertisement relevance is improved, but processing time increases
Solution Approach 1:
The patent applies preliminary action by pre-extracting and storing link information from web pages before advertisement display is needed. The system can cache link information results from previous web page analyses, allowing rapid retrieval and reuse without re-processing the entire web page content. This preliminary processing reduces real-time processing time while maintaining high relevance through accurate link information matching.
Data Source
AI summary
Advertisement information (45, 46) and a character string which is set in advance are stored in association with each other (S2), display data are obtained (S3), link information including a character string is specified from among link information included in the obtained display data (S8), a display position 42 for displaying the specified link information is specified (S9), an advertisement display area for displaying advertisement information is specified on the basis of the specified display position (S10), advertisement information corresponding to a character string included in the specified link information is specified (S11), and the specified advertisement information is displayed in the specified advertisement display area (43, 44) (S14).