Dynamic Advertisement Rotation on Portable Media Devices
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Solution Overview
Problem
Traditional advertising methods, such as newspapers and broadcast media, have become less effective due to the rise of new media, leading to difficulties in delivering up-to-date and relevant advertisements to consumers, especially on portable media devices and online gaming platforms, where consumers are often isolated from traditional advertising channels and exposed to stale or irrelevant content.
Innovation Solution
A system and method for delivering primary and ancillary content over a network, where a client device processes user profile data to select and display relevant ancillary advertisements, using trigger data points within primary content to insert and render ancillary content dynamically, ensuring relevance and freshness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are embedded on portable media devices or online gaming platforms, then consumers can be reached through new media channels, but the advertisements become stale or out-of-date quickly
Solution Approach 1:
The patent implements dynamic advertisement delivery by allowing advertisements to be updated and rotated on portable media devices and online gaming platforms. The system enables advertisements to change over time based on trigger data points, user profiles, and selection criteria, preventing them from becoming stale while maintaining presence on the device.
Solution Approach 2:
The patent stores multiple advertisements in advance on the portable media device or server, prepared for future display. These pre-stored advertisements are selected and displayed based on trigger data points encountered during content playback, ensuring that fresh advertisements are available without requiring real-time updates.
2Adaptability or versatility
If multiple advertisements are stored on portable media devices, then advertisement rotation and relevance can be improved, but device storage capacity is consumed
Solution Approach 1:
The patent divides the advertisement storage into two segments: a smaller local storage on the portable media device for immediate rotation, and a larger remote storage on the server for archival purposes. This segmentation allows the device to maintain advertisement selection capability while minimizing local storage consumption.
Solution Approach 2:
The patent introduces a server as an intermediary between the advertisement source and the portable media device. The server stores the bulk of advertisements and selectively transfers only the necessary subset to the device, acting as a buffer that reduces the storage burden on the device while maintaining comprehensive advertisement availability.
3Adaptability or versatility
If user profile data is processed to select relevant advertisements, then advertising relevance to consumers is improved, but system complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary that handles the complex processing of user profile data and advertisement selection logic. This centralizes the computational complexity on the server side, allowing the portable media device to maintain relative simplicity while still delivering highly relevant advertisements based on processed user profiles.
4Adaptability or versatility
If advertisements are delivered through online gaming platforms, then reach to isolated consumers is improved, but control over advertisement timing and context is reduced
Solution Approach 1:
The patent embeds trigger data points in advance within the primary content and gaming platform, pre-defining the contexts and timing for advertisement display. This allows advertisements to be automatically triggered at appropriate moments without requiring real-time manual control, maintaining both reach and contextual appropriateness.
Data Source
AI summary
A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.