Dynamic Ad Selection on Image-Enabled Clothing via Segmented Server
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
There is a need for an effective method to disseminate imagery on image-enabled clothing articles in a manner beneficial to consumers and third-party entities, particularly in the context of crowd-sourced advertising, given the increasing use of wearable devices and billboard clothing.
Innovation Solution
A computer-implemented method and system that determines acceptable advertisements for participants, sends options with payment terms, receives selections, and instructs image-enabled clothing articles to display chosen advertisements via a network connection, utilizing edge computing and blockchain distributed databases to match advertisements with suitable wearers based on location, display space, and other specifications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple advertisements are provided to participants for selection, then advertising effectiveness and user engagement are improved, but the complexity of the advertising management system increases
Solution Approach 1:
The patent segments the advertising system into multiple independent components: a server that manages advertisement databases and participant profiles, participant devices that receive and display advertisements, and a selection mechanism that allows users to choose from multiple ad options. This segmentation enables the system to handle multiple advertisements simultaneously while maintaining manageable complexity through modular architecture.
Solution Approach 2:
The system dynamically adjusts the advertisement selection process based on participant preferences, payment terms, and real-time decisions. Participants can selectively accept or reject advertisements from multiple options, and the system adapts by providing different ad selections based on user responses. This dynamic approach increases advertising effectiveness while keeping the system flexible and not overly complex.
2Ease of operation
If participants are given options to select advertisements with payment terms, then user engagement and beneficial outcomes for consumers are improved, but the operational complexity increases
Solution Approach 1:
The patent implements a self-service mechanism where participants autonomously review advertisement options, evaluate payment terms, and make selection decisions without requiring complex manual intervention. The system automatically processes selections, manages payment arrangements, and coordinates with advertisers, thereby improving ease of operation for users while the automated backend handles operational complexity.
3Adaptability or versatility
If image-enabled clothing articles are used for advertising, then advertising reach and versatility are improved, but the difficulty of detecting and measuring advertising performance increases
Solution Approach 1:
The patent incorporates feedback mechanisms where participant devices communicate with the server to report advertisement display status, selection decisions, and performance metrics. This feedback loop enables the system to track and measure advertising performance on image-enabled clothing articles, providing data on reach, engagement, and effectiveness while maintaining the versatility of using diverse wearable devices for advertising.
Data Source
AI summary
Systems and methods for displaying an image on an image-enabled clothing article are disclosed. A method that can be used with the systems include determining, by a computing device, that at least a first advertisement and a second advertisement are acceptable for a participant. The computing device sends an option to select one of the first advertisement and second advertisement to a participant computing device via a computer network, wherein the option including payment terms for each of the first advertisement and second advertisement. The computing device also receives an indication from the participant computing device of a selected advertisement via the computer network, and sends instructions to the participant computing device to display the selected advertisement on an image-enabled clothing article of the participant via the computer network.