Dynamic Ad Selection in Shared Media Experiences

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Solution Overview

Problem

Existing media delivery systems lack the ability to dynamically adapt and enhance shared media experiences based on group characteristics and dynamics, such as membership growth rate, participation levels, and demographic attributes, leading to inefficient ad placement and limited user engagement.

Innovation Solution

A system that forms and modifies shared media experiences by incorporating supplemental content, selecting alternate narratives, and adjusting advertising based on real-time measurements of group characteristics, including membership growth, participation rates, and demographic attributes, allowing for personalized and dynamic ad insertion points.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional media delivery systems are used to provide shared media experiences, then media can be delivered to multiple users, but the system cannot dynamically adapt content or advertising based on group characteristics and dynamics

Engineering Contradiction:

Improvedynamic adaptation of media experienceVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system dynamically adapts the shared media experience by continuously measuring group characteristics (membership size, growth rate, engagement metrics) and adjusting content delivery, supplemental media insertion, and advertising strategies in real-time based on these measurements

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes multiple parameters including the quantity and type of advertising, ad insertion points, supplemental media content, and narrative selections based on measured group characteristics such as membership growth rate, engagement levels, and demographic attributes

Inventive Principle:

Principle #35Parameter changes

2Productivity

If static advertising is used in media delivery, then ad placement is simple, but user engagement and revenue generation are limited

Engineering Contradiction:

Improverevenue generationVSAvoidad placement complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system dynamically adjusts advertising parameters including quantity, type, placement locations, and timing based on measured group characteristics such as membership size, growth rate, and engagement metrics, optimizing revenue while maintaining manageable complexity through automated measurement and adjustment

Inventive Principle:

Principle #35Parameter changes

3Ease of operation

If generic media content is delivered to all users, then content delivery is efficient, but user engagement and personalization are reduced

Engineering Contradiction:

Improveuser engagementVSAvoidcontent delivery efficiency

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The system delivers personalized media experiences to different user groups by measuring their specific characteristics and tailoring content, supplemental media, and advertising to each group's attributes, while maintaining efficient delivery through automated group-based segmentation

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS10375450B1Ad selection in opt-in media experience based on multiple group membership and participation

Publication Date: 2019.08.06 BLACKARROW

AI summary

A system to delivery media over a network for rendering by client devices forms a definition of a group of people who have opted-in to experience a defined shared media experience, and augments the shared media as a result of a dynamic measurement of one or more characteristics of the group.