Dynamic Advertising Campaign Optimization via Exposure Monitoring

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Solution Overview

Problem

Existing advertising campaigns often fail to effectively reach and engage a targeted audience, as current methods lack dynamic optimization to ensure optimal message exposure frequency, leading to underexposure or overexposure of certain audience members.

Innovation Solution

A dynamic optimization system that monitors audience exposure to advertising messages and adjusts delivery by generating an exposure list to optimize message frequency, reallocating media schedules across different platforms and time periods to reach underexposed audiences and adjust for overexposed ones.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertising messages are delivered to a targeted audience using traditional static scheduling methods, then the campaign can be implemented with simple planning, but the audience exposure frequency cannot be dynamically optimized, leading to underexposure or overexposure of certain audience members

Engineering Contradiction:

Improveaudience exposure frequency optimizationVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic optimization of advertising message delivery by continuously monitoring audience exposure frequencies and adjusting media schedules in real-time. The system transitions from static pre-planned schedules to dynamic adaptive scheduling that responds to actual audience reception patterns, ensuring optimal exposure frequencies are achieved throughout the campaign duration.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system employs feedback mechanisms by monitoring audience exposure to advertising messages and using this information to adjust future delivery. The exposure frequency data feeds back into the optimization algorithm, which then modifies the media schedule to correct underexposure or overexposure conditions, creating a closed-loop control system for advertising delivery.

Inventive Principle:

Principle #23Feedback

2Productivity

If the advertising campaign uses fixed media schedules across platforms, then the implementation is straightforward, but the campaign fails to reach underexposed audience members and cannot adjust for overexposed ones

Engineering Contradiction:

Improvecampaign effectivenessVSAvoidschedule management

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

The system performs preliminary actions by pre-calculating optimized media schedules based on projected audience exposure patterns. Before the campaign fully launches, the optimization algorithm generates recommended schedules that anticipate exposure needs, allowing the system to proactively adjust delivery strategies rather than reacting to problems after they occur.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent changes key parameters of the advertising delivery system by dynamically adjusting exposure frequencies, timing, and platform allocation based on monitored audience responses. The system modifies delivery parameters in real-time, changing the frequency and timing of message exposures across different media platforms to optimize campaign effectiveness.

Inventive Principle:

Principle #35Parameter changes

3Reliability

If advertising messages are delivered without dynamic monitoring, then the system operation is simple, but the exposure frequency cannot be optimized to ensure optimal audience engagement

Engineering Contradiction:

Improveoptimal exposure frequency assuranceVSAvoidmonitoring system complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The optimization system performs self-service by automatically monitoring its own performance and making adjustments without external intervention. The system autonomously tracks exposure frequencies, identifies optimization opportunities, and implements schedule changes independently, reducing the need for manual campaign management while ensuring reliable optimal exposure delivery.

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS11282106B1Dynamic optimization of advertising campaigns

Publication Date: 2022.03.22 CSC HLDG LLC

AI summary

The present disclosure describes a dynamic optimization of delivery of one or more advertising messages of an advertising campaign. The various apparatuses and methods disclosed herein deliver the one or more advertising messages to a targeted audience of the advertising campaign. Thereafter, these apparatuses and methods monitor exposure of the targeted audience to the one or more advertising messages to generate an advertisement exposure list. This list can include members of the targeted audience that have not been exposed to the one or more advertising messages, members of the targeted audience that have been exposed to the one or more advertising messages less than an optimal frequency of exposure, and/or members of the targeted audience that have been exposed to the one or more advertising messages greater than or equal to the optimal frequency of exposure. Finally, these apparatuses and methods optimize the delivery of the one or more advertising messages to the members of the targeted audience that have not been exposed to the one or more advertising messages and/or the members of the targeted audience that have been exposed to the one or more advertising messages less than the optimal frequency of exposure as indicated in the advertisement exposure list when the one or more advertising messages fail to reach the members of the targeted audience that have not been exposed to the one or more advertising messages and/or are exposed to the one or more advertising messages less than the optimal frequency of exposure.