Dynamic Advertising Ratio Control for Media Delivery

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Solution Overview

Problem

Providers of dynamic content across packet-based networks face challenges in maintaining a target ratio of advertising to programming media content, as users self-select content of varying lengths, making it difficult to define the length of advertising media needed to maintain a desired ratio.

Innovation Solution

A client system determines the total programming temporal length and selects advertising media segments based on a target temporal ratio, ensuring that the ratio between advertising and programming media content is maintained by accessing user selection data and business rules, and presenting the segments in a sequential manner.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If advertising media segments are increased to maintain target ratio, then advertising revenue is improved, but user satisfaction deteriorates when ratio is too high

Engineering Contradiction:

Improveamount of advertising contentVSAvoiduser dissatisfaction

Core Design Contradiction:

Quantity of substanceVSObject-affected harmful factors

Solution Approach 1:

The system continuously monitors the actual advertising-to-programming ratio and compares it against the target ratio, dynamically adjusting advertising delivery to maintain the desired balance and prevent user dissatisfaction

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The advertising ratio is made dynamic rather than static, allowing the system to adapt the amount of advertising content based on user behavior patterns, content consumption rates, and real-time conditions to optimize both revenue and user satisfaction

Inventive Principle:

Principle #15Dynamics

2Ease of manufacture

If advertising media length is defined in advance, then delivery control is simplified, but flexibility deteriorates when content lengths vary

Engineering Contradiction:

Improveadvertising delivery controlVSAvoidadaptation to varying content lengths

Core Design Contradiction:

Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The system pre-calculates and reserves advertising slots based on expected programming content lengths, while maintaining the flexibility to adjust actual advertising delivery based on real-time content consumption and user behavior

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system changes the parameter of advertising length dynamically based on the actual programming content length and user consumption patterns, rather than using a fixed predetermined length

Inventive Principle:

Principle #35Parameter changes

3Measurement precision

If total programming temporal length is tracked after user selection, then ratio calculation accuracy is improved, but system complexity increases

Engineering Contradiction:

Improveratio calculation accuracyVSAvoidtracking system complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The client system automatically tracks and reports its own programming content consumption data back to the server, eliminating the need for complex external tracking infrastructure while maintaining high measurement precision

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS8103546B1Advertising content delivery

Publication Date: 2012.01.24 META PLATFORMS INC

AI summary

Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.