Dynamic Alternative Product Package Offer Generation
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Solution Overview
Problem
Web vendors face challenges in offering dynamic and enticing deals for multiple product purchases online, as static pre-specified pairings limit customer options and discounts, failing to persuade users to buy additional products.
Innovation Solution
A server system connected to client systems via a network offers a selectable option on product pages to create and display alternative package offers, allowing users to choose from different vendor-selected products at discounted rates, using offer rules based on current statistics, customer history, and product categories.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If web vendors pre-specify a single pairing of products to be offered at a discounted price, then the vendor can simplify the offering structure and reduce complexity, but the offering becomes static and limits user options, reducing customer engagement
Solution Approach 1:
The patent transforms the static pre-specified product pairing into a dynamic system where multiple alternative pairings are generated based on user selections. When a user views a product page, the system dynamically creates alternative package offers by combining the viewed product with different additional products from the vendor's catalog, allowing the offering to adapt in real-time to user interests while maintaining manageable complexity through automated generation.
Solution Approach 2:
The system makes the product offering universal by enabling any product viewed by a user to serve as the base for multiple alternative package offers. Instead of having fixed pairings, any product can be combined with various additional products, making the offering system flexible and applicable across the entire product catalog rather than being limited to predetermined combinations.
2Adaptability or versatility
If web vendors offer multiple alternative product pairings, then customer options and engagement increase, but the system complexity and computational requirements increase
Solution Approach 1:
The system implements self-service by automatically generating alternative package offers based on simple rules and the user's current product view. Instead of requiring complex manual configuration of multiple pairings, the system autonomously creates relevant offers by combining the viewed product with suitable additional products from the catalog, reducing the burden on vendors while providing diverse options to customers.
Solution Approach 2:
The patent manages system complexity by changing parameters such as discount rates, product categories, and combination rules rather than hardcoding specific pairings. These parameters can be adjusted to control the number and type of alternative offers generated, allowing the system to provide versatility while maintaining manageable complexity through configurable parameters rather than fixed structures.
3Ease of manufacture
If web vendors use static pre-specified pairings, then the offering is simple to implement, but it fails to persuade customers to purchase additional products when they already have or don't want the paired item
Solution Approach 1:
The system dynamically generates alternative package offers based on the user's current product view and browsing behavior, replacing static pre-specified pairings with real-time customized offers. This dynamic approach increases the relevance of offers to actual user interests, improving the likelihood of purchase conversion while maintaining ease of implementation through automated generation rather than manual curation.
4Adaptability or versatility
If web vendors provide dynamic alternative package offers, then customer engagement and purchasing options increase, but the computational resources and processing time required increase
Solution Approach 1:
The system performs preliminary actions by pre-organizing additional products into categories and establishing combination rules in advance. When a user views a product, the system quickly generates alternative offers by selecting from pre-organized options rather than creating combinations from scratch, reducing the time required to present dynamic offers while maintaining variety and relevance.
Data Source
AI summary
The server system, communicatively connected to multiple client systems via a network, facilitates at least one web page for download to the client systems, where the web page offers multiple products for purchase. Responsive to the server system detecting a particular product selection from a particular client system, the server system downloads to the particular client system a first package offer of the client selected product and at least one second product from among at least one vendor selected product at a first price at a first discounted rate for purchase of both the client selected particular product and the at least one second product. In addition, the server system includes a selectable option for replacing the first package offer in the download of the first package offer. Responsive to detecting, at the server system a user selection of the selectable option from the particular client system, the server system creates at least one alternative product package offer for purchase of both the client selected product and at least one third product from among a different set of vendor selected products. The server system downloads the alternative product package offer to the client system for selection for purchase by the user, wherein the user is enabled to select a final product package including the client selected product and at least one third product form the different set of vendor selected products at a total price having a final discounted rate.