Dynamic Antenna Validation for Content Display Apparatus

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Solution Overview

Problem

Content display apparatuses with multiple non-contact communication antennas face the challenge of fixed antenna positions, making it inconvenient for users to intuitively perform communication operations, especially in large-screen displays where the selection and communication positions are far apart.

Innovation Solution

A content display apparatus with a display portion and multiple communication antennas arranged on the same side, featuring a content display control portion and a communication antenna control portion that validates one antenna based on the content's display position, allowing intuitive communication by aligning the communication operation with the content's position.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiple non-contact communication antennas are provided in the content display apparatus, then communication coverage is improved, but the user interface becomes less intuitive because antenna positions are fixed while content display positions are variable

Engineering Contradiction:
Improvecommunication coverageVSAvoiduser interface intuitiveness
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements dynamic antenna validation by the validation unit, which determines which antenna to validate based on the current content display position. This allows the system to switch between multiple antennas dynamically, resolving the contradiction between having fixed antenna positions and variable content positions by making the validation state dynamic rather than static.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent applies local quality by associating specific antennas with specific display regions. The validation unit determines the content display position and validates the antenna corresponding to that local region, ensuring that each area of the display has its own dedicated communication capability, thus maintaining intuitive operation while providing broad coverage.

Inventive Principle:
Principle #3Local quality

2Area of stationary object

If a large-screen content display apparatus is used, then display capacity is improved, but the distance between content selection position and communication operation position increases, causing user inconvenience

Engineering Contradiction:
Improvedisplay screen areaVSAvoidoperation distance
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The validation unit dynamically determines which antenna to validate based on the current content display position on the large screen. This ensures that regardless of how large the screen is, the communication operation is always performed at the same location as the content display, eliminating the need for users to travel across the screen and maintaining ease of operation.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system creates a virtual mapping between display positions and antenna positions. The validation unit determines the content display position and validates the corresponding antenna, effectively copying the spatial relationship from the display plane to the antenna plane, thus maintaining intuitive operation on large screens.

Inventive Principle:
Principle #26Copying

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This configuration enables intuitive and user-friendly operation by ensuring the communication antenna position matches the content's display position, enhancing usability in large-screen applications like shopping centers.

Implementation Method 1

a non-contact communication portion which performs non-contact communication by using each of the plurality of communication antennas

Methodology Applied
Scientific EffectElectromagnetic radiation: Electromagnetic Induction

Data Source

PatentUS10488977B2Content display apparatus, program, and content providing system
Publication Date: 2019.11.26 SHARP KK
  • US10488977B2 patent drawing
  • US10488977B2 patent drawing
  • US10488977B2 patent drawing

AI summary

A content display apparatus includes a plurality of communication antennas arranged on the same side as the display portion, a non-contact communication portion which performs non-contact communication with an information terminal apparatus by using each of the plurality of communication antennas, a content display control portion which displays a content on the display portion; and a communication antenna control portion which performs control to validate one communication antenna of the plurality of communication antennas based on a display position of the content displayed by the content display control portion, in which the information terminal apparatus performs non-contact communication with the validated communication antenna and obtains additional information of the displayed content.