Dynamic ATM GUI Adaptation for Busyness-Based Transaction Optimization
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Solution Overview
Problem
ATMs experience increased wait times during busy periods due to the presentation of educational content, which can deter customers from using mobile check deposits and hinder bank efficiency, necessitating a dynamic GUI solution to manage customer interaction.
Innovation Solution
A system utilizing machine learning to generate a busyness score based on average session duration data, adjusting the ATM GUI to omit advertisements and educational content during peak times, prioritizing predefined options and cardless capabilities to reduce customer interaction time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If educational content and advertisements are presented during ATM visits, then customer education and engagement are improved, but transaction wait times increase
Solution Approach 1:
The ATM GUI dynamically adapts its content based on real-time busyness scores. During low-busyness periods, the system presents educational content and advertisements to engage customers. During high-busyness periods, the system automatically switches to a streamlined GUI that omits non-essential content, allowing customers to complete transactions more quickly without waiting for educational modules.
Solution Approach 2:
The system changes the parameter of GUI content presentation based on the busyness score threshold. When the busyness score exceeds the threshold, the system modifies the GUI by removing educational content and advertisements, thereby changing the interaction parameter from comprehensive to minimal to reduce wait times.
2Productivity
If educational content is presented to promote mobile check deposits, then bank efficiency is improved, but customer interaction time increases
Solution Approach 1:
The GUI dynamically adjusts its behavior based on ATM busyness. During low-busyness periods, the system presents educational content about mobile check deposits to improve bank efficiency and customer knowledge. During high-busyness periods, the system suppresses this educational content to minimize customer interaction time and allow faster transactions.
Solution Approach 2:
The system periodically evaluates the busyness score and switches between different GUI modes accordingly. This periodic action ensures that educational content is presented when appropriate (low busyness) and omitted when necessary (high busyness), balancing bank efficiency goals with customer convenience.
3Ease of operation
If default GUI presents custom cash withdrawal options first, then customer convenience is improved, but transaction speed decreases during busy periods
Solution Approach 1:
The GUI dynamically reorders transaction options based on ATM busyness. During low-busyness periods, the default GUI presents custom cash withdrawal options first to maximize customer convenience. During high-busyness periods, the system switches to a different GUI that presents predefined automatic withdrawal options first, prioritizing transaction speed over customization.
Solution Approach 2:
The system changes the parameter of option presentation order based on the busyness score. When busyness is low, custom options are prioritized. When busyness exceeds the threshold, the presentation order parameter changes to prioritize predefined automatic options, thereby increasing transaction speed.
Data Source
AI summary
Disclosed embodiments may include a system that may receive an indication that a user is accessing an ATM, receive, from the ATM, average session duration data over a predetermined period, generate, using a machine learning model, a busyness score for the ATM based on the average session duration data over the predetermined period, and determine whether the busyness score for the ATM exceeds a busyness score threshold. When the busyness score for the ATM does not exceed the busyness score threshold, the system may cause the ATM to present, via a first graphical user interface, a default ATM experience. When the busyness score for the ATM exceeds the busyness score threshold, the system may cause the ATM to present via, a second graphical user interface, a busy ATM experience.