Dynamic Auction System for Consumer Inventory-Based Recipe Recommendations

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Solution Overview

Problem

Producers face challenges in influencing the subsequent use or consumption of sold consumables, as existing methods lack the ability to provide consumers with relevant product suggestions based on their existing inventory and do not allow for dynamic bidding strategies during campaigns.

Innovation Solution

A computerized auction system that provides producers with an interface to set campaign parameters and consumers with recipe recommendations based on their ingredient inventory, where bids from multiple producers are aggregated to rank recipe suggestions, allowing for mid-campaign budget adjustments and promoting the consumption of specific ingredients.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If producers use traditional advertisement methods (buying ad space or search result placement), then they can influence product sales, but they cannot influence subsequent use or consumption of sold consumables

Engineering Contradiction:

Improveability to influence consumptionVSAvoidknowledge of consumer inventory

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system performs preliminary actions by having consumers declare their ingredient inventories before recipe recommendation. This advance information gathering enables producers to target consumers who already possess specific ingredients, allowing influence over subsequent consumption behavior rather than just initial purchase

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system implements feedback loops where consumer inventory declarations and recipe selections are tracked and returned to producers. This feedback mechanism provides producers with information about consumer inventory and consumption patterns, enabling continuous optimization of marketing strategies

Inventive Principle:

Principle #23Feedback

2Adaptability or versatility

If producers set fixed bidding strategies for campaigns, then they can control budget allocation, but they cannot make mid-campaign adjustments or implement variable bidding strategies

Engineering Contradiction:

Improvebidding strategy flexibilityVSAvoidcampaign control system

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The bidding system transitions from static fixed bids to dynamic variable bidding strategies. Producers can adjust bid amounts mid-campaign based on performance metrics, consumer responses, and budget consumption rates. The system calculates real-time metrics such as cost per impression, cost per click, and projected ROI to enable informed bidding adjustments

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system allows producers to modify multiple campaign parameters dynamically including bid amounts, budget allocation rates, and targeting criteria. These parameter changes are processed in real-time without requiring complete campaign restart, enabling flexible adaptation to changing market conditions

Inventive Principle:

Principle #35Parameter changes

3Productivity

If the system provides detailed recipe recommendations based on consumer inventory, then it can promote specific ingredient consumption, but it requires aggregating and processing bids from multiple producers

Engineering Contradiction:

Improverecipe recommendation relevanceVSAvoidbid aggregation system

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system merges bids from multiple producers targeting the same consumer inventory by aggregating bid amounts and combining recommendation lists. When multiple producers bid on ingredients in a consumer's inventory, their bids are combined to create a unified ranked list of recipe recommendations, increasing the likelihood of promoting specific ingredients while maintaining system efficiency

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS11983752B2Systems and methods for providing recommendations to consumers based on goods in the possession of the consumers

Publication Date: 2024.05.14 RECIPPEEPS

AI summary

A method includes providing, by a server, a producer interface on a producer device of a respective producer for entering campaign parameters for a respective campaign. The producer interface provides (i) a product field facilitating selection of a respective ingredient for the respective campaign, (ii) a target bid field facilitating entry of a target bid for each unit of the respective ingredient for the respective campaign, (iii) a unit of measure field facilitating selection of a type of unit of measure that is used to measure a quantity of the respective ingredient, (iv) a quantity field facilitating entry of a campaign quantity of the respective ingredient for the respective campaign, and (v) an end bid field facilitating entry of a final bid for the respective campaign. The target bid and the campaign quantity define a campaign budget. The campaign parameters define an allocation line with a dynamically selectable slope.