Dynamic Background Music Selection for Audio Ads
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Solution Overview
Problem
Traditional audio advertisements often clash with surrounding content due to mismatched background music, disrupting user experience and failing to consider individual user preferences, leading to reduced engagement.
Innovation Solution
A computer-implemented method and system that dynamically selects background music for audio advertisements based on content data, user preferences, and advertiser criteria, ensuring personalized and harmonious playback with the surrounding audio content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If advertisers select background music for audio advertisements, then the advertisement can have musical accompaniment, but the background music may clash with surrounding content and reduce user engagement
Solution Approach 1:
The system dynamically selects background music based on the surrounding audio content and user preferences, making the advertisement adaptable rather than static. The music selection changes according to the context in which the ad is played, preventing clashes with surrounding content while maintaining ease of advertisement creation.
Solution Approach 2:
The system changes parameters such as music genre, tempo, and style based on the surrounding content characteristics and user profile. By adjusting these parameters dynamically, the advertisement maintains musical accompaniment without clashing with the audio environment.
2Ease of manufacture
If advertisers use generic background music in advertisements, then the advertisement creation process is simple, but the advertisement fails to engage individual users
Solution Approach 1:
The system applies different background music selections to different users based on their individual preferences and the specific context. Instead of using uniform generic music, each user receives personalized music selection that matches their taste profile, while the system maintains simple advertisement creation processes through automated selection.
3Ease of manufacture
If background music is added to audio advertisements, then the advertisement has musical elements, but it may disrupt the user's listening experience
Solution Approach 1:
The system uses feedback from user preferences and surrounding content analysis to select appropriate background music. By continuously adapting to user taste profiles and content context, the system ensures that musical elements enhance rather than disrupt the listening experience.
Data Source
AI summary
A content server system provides a client device with content including an audio advertisement with personalized background music. The content server selects a vocal advertisement received from an advertiser for presentation to a user of a client device. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server identifies candidate background music items and selects background music from the candidate background music items based on the obtained content data. The client device is provided with the selected background music and the selected vocal advertisement. The client device plays an audio advertisement comprising the background music played concurrently with the vocal advertisement.