Dynamic Beacon Arrangement for Accurate Content Viewability Measurement
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Solution Overview
Problem
Conventional methods for judging the viewability of online content, such as advertisements, are not accurate due to factors like content size and position, leading to incorrect assessments of whether the content has been actually browsed by a user.
Innovation Solution
A terminal device dynamically sets reference elements in a content area based on browsing mode, such as size, and measures viewability by monitoring the visibility state of these elements, dividing the content area into multiple regions and arranging measurement points accordingly to ensure accurate viewability judgment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If a single beacon element is used to judge video advertisement visibility, then the processor load is reduced, but the measurement accuracy deteriorates due to content size and position variations
Solution Approach 1:
The patent divides the content area into multiple regions and places multiple beacon elements in different regions instead of using a single beacon. This segmentation allows the system to accurately measure visibility across the entire content area regardless of size or position variations, resolving the contradiction between measurement accuracy and system complexity
Solution Approach 2:
The patent dynamically determines the arrangement of beacon elements based on the actual content size and position. The system adjusts the number, position, and distribution of beacons according to content characteristics, enabling accurate visibility measurement while adapting to different content scenarios rather than using a fixed complex arrangement
2Measurement precision
If multiple beacon elements are placed throughout the content area, then the visibility measurement accuracy is improved, but the processor load and system complexity increase
Solution Approach 1:
The patent applies different beacon arrangements to different regions of the content area based on local characteristics. Each region receives appropriate beacon coverage according to its specific size and position requirements, improving overall measurement accuracy while avoiding unnecessary beacons in regions where they are not needed, thus reducing processor load
Solution Approach 2:
The system changes the parameters of beacon elements (number, position, density) based on content parameters such as size and position. This adaptive approach ensures accurate visibility measurement for different content types while optimizing processor load by avoiding excessive beacon elements
3Productivity
If the beacon is placed in the invisible area, then the processor load is decreased by reducing frame rate, but the visibility judgment becomes inaccurate
Solution Approach 1:
The patent performs preliminary determination of content visibility status before full rendering. By using strategically placed beacon elements that can be detected even at reduced frame rates, the system pre-assesses visibility and avoids unnecessary full-rate processing, maintaining both processing efficiency and measurement accuracy
Data Source
AI summary
A non-transitory computer readable storage medium having an arrangement program according to the present application thereon causes a computer to execute an acquiring process and an arranging process. The acquiring process acquires browsing mode information that indicates a mode of browsing content. The arranging process arranges, in a mode based on the browsing mode information acquired at the acquiring process, at least one element that is used to judge whether the content has actually been browsed by a user in a content area in which the content is provided.