Dynamic Bullet Comment Adjustment for Video Playback

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Solution Overview

Problem

Users experience interference when watching videos due to excessive bullet comments, particularly during climax segments where content is often completely blocked, leading to an inconvenient user experience.

Innovation Solution

A method and apparatus that adjust the display effect of bullet comments based on the video's progress and specific segments, reducing the blocking degree by adjusting parameters such as display region, speed, and transparency during critical segments.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If bullet comments are displayed densely to increase interaction and information sharing, then user engagement is improved, but video content visibility deteriorates due to blocking

Engineering Contradiction:
Improvebullet comment quantityVSAvoidvideo content blocking
Core Design Contradiction:
Quantity of substanceVSObject-affected harmful factors

Solution Approach 1:

The patent implements dynamic adjustment of bullet comment display parameters (transparency, speed, density) based on video segment characteristics. During climax segments, the system automatically reduces bullet comment density and increases transparency, while maintaining normal display during non-critical segments, thus resolving the contradiction between comment quantity and video visibility

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent applies different display qualities to different regions and time segments of the video interface. By identifying climax segments through content analysis, the system applies enhanced visibility settings (reduced comment density, adjusted transparency) specifically to critical video regions and time periods, while maintaining standard comment display in non-critical areas

Inventive Principle:
Principle #3Local quality

2Device complexity

If bullet comment display parameters are kept constant to simplify system design, then device complexity is reduced, but user experience deteriorates during climax segments

Engineering Contradiction:
Improvedisplay control complexityVSAvoidviewing experience
Core Design Contradiction:
Device complexityVSEase of operation

Solution Approach 1:

The patent implements an automatic detection and adjustment system that identifies climax segments through content analysis and autonomously adjusts bullet comment display parameters without requiring manual user intervention. The system self-regulates transparency, speed, and density based on detected video segment importance, simplifying operation while enhancing viewing experience during critical moments

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS12120377B2Video playing method and apparatus, electronic device, and storage medium
Publication Date: 2024.10.15 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US12120377B2 patent drawing
  • US12120377B2 patent drawing
  • US12120377B2 patent drawing

AI summary

A video playing method and apparatus, an electronic device, and a storage medium are provided. The method includes: playing a target video; and according to a playing progress of the target video and starting position information and ending position information about a bullet comment adjustment video segment in the target video, a bullet comment display effect corresponding to the bullet comment adjustment video segment, to adjust a blocking degree of bullet comments blocking the bullet comment adjustment video segment in a display region of the target video when the target video is played to the bullet comment adjustment video segment.