Dynamic Call Flow Guidance System for Agent Navigation

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Solution Overview

Problem

Call centers face challenges in improving average handle time (AHT) and first call resolution (FCR) due to the inefficiencies of paper-based and outdated electronic call flows, leading to slow learning adoption rates and long training timelines for agents.

Innovation Solution

A dynamic call flow guidance system (CFGS) that provides agents with navigable, interactive call flows using multiple nodes and links, eliminating the need for scrolling and allowing direct navigation between flows, along with embedded troubleshooting information and quick access to relevant tips and protocols.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If paper-based call flows are used, then agents can access call flow information, but the system becomes difficult to navigate and requires manual page flipping

Engineering Contradiction:
Improveease of navigationVSAvoidtime to locate information
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent replaces the mechanical paper-based system with an electronic display system that uses digital navigation. Instead of physically flipping through paper pages, agents interact with an electronic interface that displays call flow information on a screen, allowing for faster and easier navigation through digital means.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces a hierarchical navigation structure with multiple levels (first level call flows, second level detailed call flows). This dimensional organization allows agents to navigate efficiently by first selecting the relevant call flow category, then drilling down to specific procedures, reducing the time to locate information compared to linear paper navigation.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If complex call flows are distributed electronically, then information accessibility improves, but the call flows remain unwieldy and difficult to use

Engineering Contradiction:
Improveaccessibility of call flow informationVSAvoidusability of call flow
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent segments complex call flows into hierarchical levels. First level call flows provide high-level navigation options, while second level call flows contain detailed procedural information. This segmentation allows agents to access comprehensive information without being overwhelmed by the entire call flow structure at once, improving usability while maintaining full information accessibility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary organization of call flow information into structured hierarchical levels before presentation to agents. Call flows are pre-categorized and structured so that agents can quickly navigate to relevant sections without manually searching through unwieldy documents, making the information both accessible and easy to use.

Inventive Principle:
Principle #10Preliminary action

3Reliability

If traditional call flow training methods are used, then agents learn call procedures, but training timelines are long and adoption rates are slow

Engineering Contradiction:
Improvecall handling accuracyVSAvoidtraining timeline
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements a self-service training mechanism where agents can independently navigate and learn call flow procedures through the electronic system at their own pace. The hierarchical structure allows agents to explore call flows, practice navigation, and familiarize themselves with procedures without requiring extensive instructor-led training, thereby reducing training timelines while maintaining call handling accuracy.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system provides immediate feedback and guidance to agents as they navigate call flows. The electronic interface can display relevant information, confirm correct navigation paths, and guide agents through procedures in real-time, accelerating the learning process compared to traditional training methods where feedback is delayed or requires instructor intervention.

Inventive Principle:
Principle #23Feedback

4Loss of information

If agents manually navigate through call flows, then they can access information, but average handle time increases

Engineering Contradiction:
Improveaccess to call flow informationVSAvoidaverage handle time
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The patent implements a dynamic electronic navigation system that adapts to agent needs and call situations. The hierarchical structure allows for rapid switching between different levels of detail, and the electronic interface enables quick jumps to relevant sections based on caller issues, significantly reducing the time agents spend searching for information compared to static paper-based navigation.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system prepares and structures call flow information in advance in an easily accessible electronic format. Call flows are pre-organized into hierarchical levels with key information readily available, allowing agents to quickly locate and access needed information during calls without manual searching or document handling, thereby reducing average handle time while maintaining full information access.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentEP2068542B1Method and system for providing a user interface to a call center agent which guides him through the conversation with a caller
Publication Date: 2017.07.12 ACCENTURE GLOBAL SERVICES LTD
  • EP2068542B1 patent drawingFigure 1
  • EP2068542B1 patent drawingFigure 2
  • EP2068542B1 patent drawingFigure 3

AI summary

A call flow guidance system helps a call center agent navigate the maze of complex call flows that apply to an enormous spectrum of caller issues, and further improves adoption rates and training timelines for the call center agents. Through the system, call center agents easily navigate multiple call flows and view information tailored to improve average handle time (AHT) and first call resolution (FCR). The system provides dynamic content attached to call flows and improve call flow navigation by implementing links that bridge nodes between display sections of a particular call flow and links that cross from one call flow to another.