Dynamic Channel Creation via Content Context Analysis

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Solution Overview

Problem

Traditional television broadcasting systems face challenges in dynamically scheduling and creating channels due to increased competition, requiring complex infrastructure and resources to maintain uninterrupted content delivery and meet viewer demands, while struggling to provide a cost-effective and enhanced user experience.

Innovation Solution

A media content packaging and distribution system that performs dynamic scheduling and channel creation based on real-time or near-real-time content context analysis, allowing for the insertion of recommended media items into existing channels without re-encoding, using pre-encoded media assets and live feeds, and creating new channels based on user preferences and content context.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional broadcasting systems maintain multiple channels simultaneously, then channel variety and viewer choice are improved, but infrastructure complexity and operational costs increase significantly

Engineering Contradiction:
Improvechannel varietyVSAvoidinfrastructure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal channel template system where a single master channel definition can be dynamically instantiated into multiple channel variations. The channel template includes reusable components (program schedules, advertising slots, branding elements) that can be combined and customized to create diverse channel offerings without requiring separate infrastructure for each channel, thus achieving channel variety while maintaining infrastructure efficiency

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent employs a nested architecture where channel templates contain program templates, which in turn contain segment templates. This hierarchical nesting allows complex channel structures to be built from reusable sub-components. The nested template system enables channels to be constructed by assembling pre-defined elements, reducing the operational complexity of managing multiple channels while maintaining their diversity and customization capabilities

Inventive Principle:
Principle #7Nested doll (Nesting)

2Adaptability or versatility

If traditional systems create new channels to meet viewer demands, then viewer experience and audience engagement are improved, but resource requirements and operational complexity increase

Engineering Contradiction:
Improveviewer experienceVSAvoidoperational efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent pre-defines channel templates with complete program schedules, advertising configurations, and branding elements before deployment. These templates are prepared in advance and can be quickly instantiated when new channels are needed to meet viewer demands. This preliminary preparation eliminates the need for complex real-time configuration when launching new channels, thereby improving operational efficiency while maintaining high viewer experience standards

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements dynamic channel instantiation where channel templates can be activated, modified, and deactivated based on real-time viewer demands and preferences. The system allows for dynamic adjustment of program schedules, advertising content, and channel configurations without requiring complete channel recreation. This dynamic approach enables rapid response to viewer demands while maintaining operational efficiency through template-based reuse

Inventive Principle:
Principle #15Dynamics

3Reliability

If broadcasting systems use complex infrastructure to maintain uninterrupted content delivery, then content delivery reliability is improved, but system complexity and costs increase

Engineering Contradiction:
Improvecontent delivery reliabilityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent uses template copying mechanisms where a master channel template can be replicated and instantiated into multiple channel instances. Each instance inherits the reliable, pre-configured structure from the master template, ensuring consistent and uninterrupted content delivery across all channels. This copying approach eliminates the need for complex individual configurations for each channel while maintaining delivery reliability through standardized, tested template structures

Inventive Principle:
Principle #26Copying

Data Source

PatentUS10425700B2Dynamic scheduling and channel creation based on real-time or near-real-time content context analysis
Publication Date: 2019.09.24 TURNER BROADCASTING SYSTEM INC
  • US10425700B2 patent drawing
  • US10425700B2 patent drawing
  • US10425700B2 patent drawing

AI summary

A hardware media content packaging and distribution system that handles distribution of one or more channels to be viewed on one or more of a plurality of consumer devices, receives a media feed and a first programming schedule of a first channel of the one or more channels from a source device. Instructions are received from a programming service and/or a user-preference is received from a first consumer device of the plurality of consumer devices on which the first channel is viewed. Based on content context analysis, one or more other live feeds of other channels of the one or more channels or pre-encoded media assets, are analyzed. Based on the content context analysis, a media item is recommended to be inserted in the media feed of the first channel, based on the received user-preference. The recommended media item is dynamically scheduled in the media feed of the first channel to be delivered over a distribution system to be viewed on the first consumer device based on the content context analysis.