Dynamic Channel Scheduling Using Audience and Live Feed Data

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Solution Overview

Problem

Broadcasting platforms face increased complexity and resource demands due to the need to handle multiple channels and provide dynamic content delivery, requiring advanced systems to offer new channels cost-effectively while enhancing viewer experience.

Innovation Solution

A media content packaging and distribution system that dynamically schedules and creates channels based on external data, using audience-based parameters and real-time content analysis to insert media items into existing feeds, allowing for cost-effective channel creation and enhanced viewer engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional broadcasting platforms handle multiple channels with fixed scheduling, then content delivery is stable and reliable, but system complexity and resource requirements increase significantly

Engineering Contradiction:
Improvechannel creation flexibilityVSAvoidinfrastructure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic scheduling where media items are assigned to channels based on real-time audience parameters and content characteristics rather than fixed predetermined schedules. The system continuously adapts channel content based on viewer demographics, device types, and engagement metrics, transforming the static broadcasting model into a dynamic one that responds to changing conditions without requiring proportional increases in infrastructure complexity

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The broadcasting platform is designed to handle multiple channel types and content formats through a single unified system architecture. The same infrastructure supports traditional linear broadcasting, personalized channel creation, and dynamic content insertion, allowing the system to serve multiple functions without requiring separate dedicated systems for each channel type

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If traditional systems create new channels with dedicated infrastructure, then channel quality and reliability are maintained, but cost and resource requirements increase

Engineering Contradiction:
Improvenew channel offering capabilityVSAvoidinfrastructure resources
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent merges multiple channel operations into a shared infrastructure where media items can be simultaneously distributed across multiple channels through dynamic scheduling. Instead of creating separate dedicated infrastructure for each new channel, the system combines resource allocation and content delivery pathways, allowing new channels to be offered by routing existing content through different scheduling configurations rather than building new physical infrastructure

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system creates virtual channel copies through software-based channel creation rather than physical infrastructure duplication. New channels are instantiated as logical entities that reference the same underlying media assets and delivery infrastructure, allowing unlimited channel creation without proportional increases in physical resources

Inventive Principle:
Principle #26Copying

3Ease of operation

If fixed programming schedules are used, then content delivery is simple and reliable, but viewer engagement and audience satisfaction decrease

Engineering Contradiction:
Improvescheduling simplicityVSAvoidviewer engagement
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The system incorporates continuous feedback loops where audience parameters, viewing behavior, and engagement metrics are monitored in real-time and fed back into the scheduling algorithm. This allows the system to automatically adjust content delivery and channel composition based on actual viewer response, maintaining operational simplicity while significantly improving viewer engagement through data-driven optimization

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS12568263B2Dynamic scheduling and channel creation based on external data
Publication Date: 2026.03.03 TURNER BROADCASTING SYSTEM INC
  • US12568263B2 patent drawing
  • US12568263B2 patent drawing
  • US12568263B2 patent drawing

AI summary

A system is provided that determines a media item for an insertion in a first media feed of a first channel based on at least a pre-encoded media content, metadata related to the pre-encoded media content, and audience-based parameters. The audience-based parameters include content recognition-based information that corresponds to a live feed of one of a plurality of channels. Each of a plurality of media segments of the pre-encoded media content corresponds to a different quality level and content encryption mode. Based on the audience-based parameters, the media item inserted in the first media feed, and a second programming schedule, a second channel is generated from the first channel. The second programming schedule corresponds to a modified first programming schedule based on the content recognition-based information. Based on at least the media item, a second media feed of the second channel is generated for distribution to a consumer device.