Dynamic Channel Scheduling with Bidding-Based Content Insertion
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Solution Overview
Problem
Traditional broadcast systems face challenges in efficiently managing channel scheduling and content placement, leading to increased complexity and costs due to the need for large infrastructure and resources to handle multiple channels and real-time content changes.
Innovation Solution
A method and system for channel scheduling with content placement opportunities (CPOs) and a bidding-based exchange system that dynamically inserts media items into existing channels based on real-time feedback from a bidding procedure, allowing for cost-effective creation and management of new channels and efficient insertion of content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional broadcast systems handle multiple channels and real-time content changes, then content delivery capability is improved, but infrastructure complexity and costs increase
Solution Approach 1:
The patent segments the broadcast system into modular components: head-end equipment that prepares content with embedded markers, network transmission infrastructure, and client devices that process and display content. This segmentation allows each component to be optimized independently, reducing overall system complexity while maintaining versatile content delivery capabilities across multiple channels.
Solution Approach 2:
The system employs universal content markers that can be embedded in various types of content (video, audio, data) and recognized by different client devices. The same marker framework serves multiple functions: identifying content boundaries, triggering actions, and enabling interactions across diverse broadcast scenarios, thereby improving adaptability without proportionally increasing infrastructure complexity.
2Ease of operation
If traditional systems pre-plan programming schedules, then resource allocation is simplified, but flexibility for real-time content insertion is reduced
Solution Approach 1:
The system performs preliminary actions by embedding content markers and action codes during the content creation and encoding phase at the head-end. This pre-preparation enables the broadcast network to efficiently handle real-time content insertion and modification requests without complex scheduling changes, as the infrastructure is already configured to recognize and act on these embedded markers dynamically.
Solution Approach 2:
The patent implements dynamic content delivery where programming schedules can be modified in real-time based on viewer interactions, bid outcomes, and content performance metrics. The system dynamically adjusts content insertion, channel composition, and distribution based on live feedback from the exchange system and viewer behavior, maintaining ease of operation through automated decision-making algorithms.
3Adaptability or versatility
If broadcast providers differentiate offerings and handle multiple channels, then market appeal is improved, but operational complexity increases
Solution Approach 1:
The system applies local quality by allowing different content markers, action codes, and interaction mechanisms to be embedded in specific content segments tailored to individual channel themes and target audiences. Each channel can have customized marker sets and action responses that match its specific content type and viewer demographic, enabling market differentiation without requiring completely separate operational infrastructures for each channel.
Data Source
AI summary
A media content packaging and distribution system that handles the distribution of one or more channels, receives a programming schedule of a channel of the one or more channels which includes one or more content placement opportunities (CPOs). At least a CPO from the one or more CPOs, associated metadata, and one or more channel parameters of the channel is communicated to an exchange system to facilitate a bidding procedure to populate the CPO with a media item related to a winning bid in the bidding procedure. The media item related to the winning bid is dynamically inserted at a specified position in a media feed associated with the CPO. A resultant media feed that includes the media item is distributed over a distribution network to be viewed on one or more consumer devices. The media item inserted in the resultant media feed is selected by a bidder associated with the winning bid based on an outcome of the bidding procedure in the exchange system.