Dynamic Channel Versioning for Regional Content Customization

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Solution Overview

Problem

Traditional broadcasting systems face challenges in delivering relevant non-programming content to diverse regions, requiring substantial infrastructure and resources, which increases operational and maintenance costs.

Innovation Solution

A media content packaging and distribution system that generates customized media feeds based on regional data, allowing for dynamic channel versioning by determining targeted content and stitching media segments to create unique channel versions for different regions, minimizing the need for dedicated encoders and infrastructure.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If traditional broadcasting systems broadcast the same content through a single channel to all regions, then infrastructure cost is reduced, but content relevance to regional preferences deteriorates

Engineering Contradiction:

Improveinfrastructure costVSAvoidcontent relevance to regional preferences

Core Design Contradiction:

Quantity of substanceVSAdaptability or versatility

Solution Approach 1:

The patent segments the broadcast content into programming content and non-programming content, allowing different regional versions of non-programming content (commercials, promos) to be inserted into a shared programming framework. This enables regional customization without requiring separate infrastructure for each region.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent creates a universal channel infrastructure that can serve multiple regions simultaneously by allowing dynamic insertion of region-specific non-programming content. A single channel can broadcast to multiple regions with customized content mixes, making the infrastructure multi-functional and reducing overall quantity needed.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple channels are created to deliver region-specific content, then content relevance improves, but infrastructure complexity and operational cost increase

Engineering Contradiction:

Improvecontent relevance to regional preferencesVSAvoidinfrastructure complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges multiple regional channels into a single unified channel by combining shared programming content with dynamically inserted region-specific non-programming content. This consolidation reduces infrastructure complexity while maintaining content relevance through the hybrid approach of shared and customized content.

Inventive Principle:

Principle #5Merging (Combining)

3Reliability

If traditional systems use dedicated encoders for each channel version, then content delivery reliability is maintained, but operational cost and resource requirements increase

Engineering Contradiction:

Improvecontent delivery reliabilityVSAvoidoperational cost and resources

Core Design Contradiction:

ReliabilityVSQuantity of substance

Solution Approach 1:

The patent uses a single encoder to generate the master channel version, then creates regional variations by copying and inserting different non-programming content segments into the shared programming framework. This eliminates the need for multiple dedicated encoders while maintaining content delivery reliability through the copy-insert methodology.

Inventive Principle:

Principle #26Copying

4Adaptability or versatility

If dynamic channel versioning is implemented, then adaptability to regional preferences improves, but system complexity increases

Engineering Contradiction:

Improvedynamic content customizationVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic channel versioning by allowing the non-programming content portions of the channel to be dynamically customized for different regions while maintaining a stable shared programming framework. This dynamic approach enables adaptability to regional preferences without requiring complete system restructuring.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent applies local quality by allowing only the non-programming content segments to vary by region while keeping the programming content uniform across regions. This localized customization approach enables adaptability without requiring system-wide complexity increases.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS10645462B2Dynamic channel versioning in a broadcast air chain

Publication Date: 2020.05.05 TURNER BROADCASTING SYSTEM INC

AI summary

A media content packaging and distribution system that controls creation and distribution of a channel to be viewed on user-computing devices associated with a plurality of regions, receives a media feed of the channel from a distribution source device. Targeted content for a plurality of segments of the received media feed for each of the plurality of regions may be determined based on defined endpoint data that includes information related to the plurality of regions. A plurality of customized media feeds are generated based on at least the determined targeted content. The generated plurality of customized media feeds represents a plurality of versions of the channel. The plurality of customized media feeds are distributed via one or more communication mediums or a distribution system to be viewed on the user-computing devices.