Dynamic Channel Versioning for Regional Content Customization

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Solution Overview

Problem

Traditional broadcasting systems face challenges in delivering relevant non-programming content to diverse geographical regions, requiring substantial infrastructure and increasing operational costs, as they typically broadcast the same content across regions without considering user preferences.

Innovation Solution

A media content packaging and distribution system that generates customized media feeds based on user preferences, using endpoint data to create region-specific versions of channels, allowing for dynamic channel versioning and targeted content insertion or modification.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If the network provider broadcasts the same programming and non-programming content through a subscribed channel to viewers within different geographical regions, then the infrastructure cost is reduced, but the content relevance to user preferences deteriorates

Engineering Contradiction:
Improveinfrastructure costVSAvoidcontent relevance
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent segments the single broadcast channel into multiple virtual channel versions, each tailored to specific geographical regions or user preferences. The system divides the content stream into programming content and non-programming content, then selectively replaces non-programming content based on region-specific preferences, achieving content differentiation without physical infrastructure segmentation

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by customizing non-programming content according to regional preferences while maintaining the same programming content across all regions. Each geographical region receives customized content inserts (such as local advertisements, promos, or information) that match local user interests, while the core programming remains uniform, thus optimizing both cost efficiency and content relevance

Inventive Principle:
Principle #3Local quality

2Adaptability or versatility

If the network provider broadcasts different content through different channels for viewers in different geographical regions, then the content relevance is improved, but the infrastructure complexity and operational cost increase

Engineering Contradiction:
Improvecontent relevanceVSAvoidinfrastructure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal content delivery system where a single broadcast channel infrastructure serves multiple regional markets simultaneously. The system uses a preference database and content replacement mechanism that enables one channel to dynamically deliver region-specific customized content, eliminating the need for separate physical infrastructure for each region while maintaining content relevance

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces intermediary components including a preference database, content insertion system, and region identification mechanism that act as mediators between the single broadcast channel and diverse regional audiences. These intermediaries enable intelligent content selection and insertion based on user preferences without requiring direct separate infrastructure for each region, thus reducing complexity while improving content relevance

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10917672B2Dynamic channel versioning in a broadcast air chain based on user-preferences
Publication Date: 2021.02.09 TURNER BROADCASTING SYSTEM INC
  • US10917672B2 patent drawing
  • US10917672B2 patent drawing
  • US10917672B2 patent drawing

AI summary

A media content packaging and distribution system that controls distribution of a channel to be viewed on a plurality of user-computing devices associated with a plurality of specific subscriber accounts, receives a plurality of user-preferences from at least one of the plurality of user-computing devices over one or more communication mediums, and generate a plurality of customized media feeds of a media feed of the channel, based on at least the received plurality of user-preferences. The generated plurality of customized media feeds represents a plurality of user-specific versions of the channel. The plurality of customized media feeds is communicated over the one or more communication mediums to be viewed on the plurality of user-computing devices. The media feed corresponds to at least one of a live media feed, or a stored media feed, and the plurality of user-computing devices is associated with one or more regions.