Dynamic Chat Invitation Generation for Web User Engagement
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Solution Overview
Problem
Web site owners face challenges in effectively inviting users to participate in chat sessions, as permanent invitations can be ignored and require significant administrative and programming efforts, and there is a security concern with accessing program code stored on service provider web servers.
Innovation Solution
A system and method for generating and hosting custom chat invitations dynamically based on user behavior, allowing web site owners to set up rules for invitation events without accessing program code, using a service provider's infrastructure to create and manage the necessary code modules on their own servers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If permanent invitational material is displayed on the web site, then users can be invited to chat sessions, but the invitations can be easily ignored or missed and require significant administrative effort
Solution Approach 1:
The patent transforms static permanent invitations into dynamic rule-based invitations that are generated and displayed in real-time based on user behavior. The system continuously monitors user actions (page visits, time spent, navigation patterns) and dynamically creates personalized chat invitations when predefined rules are satisfied, making the invitations timely and relevant rather than static and easily ignored
Solution Approach 2:
The system implements feedback loops by tracking user browsing behavior and using this information to trigger appropriate chat invitations. The rule-based system continuously evaluates user actions against predefined criteria and adjusts invitation timing and content based on the accumulated feedback about user engagement patterns
2Adaptability or versatility
If chat session administration and browser control enhancements are added, then relationship management capabilities are improved, but a quantum leap in administration, programming and hardware is required
Solution Approach 1:
The patent introduces a service provider as an intermediary that hosts the complex rule-based invitation system infrastructure. Web site owners can access sophisticated chat invitation capabilities through simple web-based configuration interfaces without needing to directly implement or maintain the underlying programming complexity, hardware, or administration systems
Solution Approach 2:
The system enables web site owners to configure and manage their own chat invitations through user-friendly web interfaces. The rule-based system automatically handles the complex processing of user behavior analysis and invitation generation, allowing owners to focus on setting business rules rather than implementing technical infrastructure
3Adaptability or versatility
If service provider infrastructure is used to generate and host chat invitation code, then web site owners can access advanced features, but security concerns arise from not having control over program code
Solution Approach 1:
The patent segments the system into distinct components: the service provider hosts the complex invitation generation engine and rule processing logic, while the web site owner's server hosts the customized generated code. This segmentation allows the owner to maintain control over the code that actually executes on their site while still benefiting from the service provider's sophisticated rule-based capabilities
Solution Approach 2:
The service provider acts as a trusted intermediary that generates customized code on behalf of the web site owner. The provider's code generation engine creates tailored invitation modules based on the owner's configured rules, and these generated codes are then deployed to the owner's own servers, maintaining security while enabling advanced functionality
Data Source
AI summary
A method is presented for providing a Customer hosted chat invitation to a browsing user. A service provider provides a Customer with a set of interactive invitation input objects, and the Customer creates and stores a set of customized invitation setup data from interacting with the input objects. The service provider runs custom code to generate, from the set of customized invitation setup data, an invitation program code module characterized by a set of programmatic invitation criteria. The invitation program code module is connected to a web page creating program code that resides on a web server operatively associated with the Customer site so that the browsing user's choices can be monitored and stored and, when selected invitation criteria are met by these choices, an invitation event is triggered. System claims to related subject matter are also presented.