Dynamic Checkout Widget Injects Pre-filled Payment Data
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Solution Overview
Problem
The online checkout process for e-commerce is cumbersome and frustrating for customers due to the need to repeatedly input information and navigate different merchant websites, especially during sales events, leading to a need for an improved system to streamline the checkout experience.
Innovation Solution
A system and method that dynamically injects multiple checkout capabilities through a processing subsystem hosted on a server, providing bidirectional communication among modules to offer streamlined checkout paths, pre-fill user information, apply discounts, and suggest payment methods, thereby enhancing the checkout experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If the traditional checkout process is used where customers navigate to merchant websites and manually input information, then the checkout process follows a standard multi-step procedure, but the checkout time increases and customer frustration increases
Solution Approach 1:
The system pre-fills checkout forms with customer information stored in their profiles before the customer even reaches the checkout page. This preliminary action eliminates the need for customers to manually input their details during the checkout process, directly reducing checkout time while maintaining ease of operation.
Solution Approach 2:
The patent extracts the information input step from the traditional checkout process by implementing automatic form filling. Customer details are pulled from stored profiles and injected into checkout forms automatically, removing the manual typing burden from the checkout flow and significantly reducing the time required.
2Ease of operation
If customers need to create or remember passwords for each merchant website, then security is maintained, but the checkout process becomes more tedious and frustrating
Solution Approach 1:
The system implements self-service authentication where the checkout widget automatically handles login credentials using information stored in the customer's profile. The customer does not need to manually enter or remember passwords - the system services itself by automatically authenticating the user, thus improving convenience without sacrificing security.
Solution Approach 2:
Authentication credentials are prepared in advance and stored in the customer profile. Before the checkout process begins, the system has already retrieved and validated the customer's authentication information, so no additional time is spent during checkout on password entry or creation.
3Productivity
If customers repeat checkout steps at every merchant website, then each transaction follows a complete workflow, but the overall shopping experience becomes inconvenient especially during sales events
Solution Approach 1:
The patent implements a universal checkout widget that functions across multiple merchant websites within an ecosystem. This single widget handles authentication, form filling, and checkout operations consistently across different merchants, eliminating the need for customers to adapt to different checkout processes at each site and significantly improving transaction completion speed during sales events.
Solution Approach 2:
The patent merges multiple checkout functions (authentication, form filling, order review, payment selection) into a single integrated checkout widget. This consolidation allows customers to complete all these steps in one unified interface rather than navigating through separate pages and processes at each merchant site, dramatically improving both convenience and productivity.
4Loss of time
If a streamlined checkout process is implemented with pre-filled information, then checkout speed increases, but the system complexity increases due to dynamic injection of checkout widgets
Solution Approach 1:
The patent introduces an intermediary checkout widget that sits between the customer and the merchant's checkout system. This widget handles the complexity of pre-filling forms, authentication, and data synchronization with the customer's profile, while presenting a simple streamlined interface to the customer. The intermediary absorbs the system complexity away from the user experience.
Solution Approach 2:
The system creates a simplified copy of the traditional checkout process through the widget. Instead of modifying the entire merchant checkout system, the widget creates a streamlined version that copies only the essential checkout functions with pre-filled information, reducing the perceived complexity for users while maintaining backend integration with the full system.
Data Source
AI summary
A system and method to dynamically inject multiple checkout capabilities is provided. The system includes a redirecting module to provide a first checkout path or a second checkout path in response to a user clicking on an advertisement displayed in a source app. The system includes a generating module to dynamically inject a checkout widget code template in response to the user accessing a cart page, thereby replacing an existing checkout experience seamlessly. The system includes a rendering module to display a checkout page based on the context provided by the source app, the checkout page displays user information that is pre-filled, providing a speedy checkout experience. The system includes an intelligent coupon code module to fetch a desirable discount for the products and automatically apply the desirable discount. The system includes a payment module to determine and display desirable payment method automatically to complete the purchase of the products.