Dynamic Comment Overlay for Video Content Switching

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Solution Overview

Problem

Current video playing interfaces have limited content display capabilities, failing to meet user needs for richer and more dynamic information presentation.

Innovation Solution

An information display method and apparatus that switches the content on a media content playing interface from a first content to associated information of a target object in response to user input, with the associated information displayed as dynamic comment information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional video playing interface is used, then the interface is simple and easy to operate, but the content display capability is limited and cannot meet user needs

Engineering Contradiction:
Improvecontent display capabilityVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The interface dynamically switches between different content display modes (video content, associated information, dynamic comments) based on user interactions and content type, allowing the same interface to adapt to multiple display needs without requiring separate interfaces for each content type

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent introduces a new dimension of information display by overlaying dynamic comments and associated information on the video playing interface, transforming the traditional single-layer video display into a multi-layer composite interface that presents video, text, and interactive elements simultaneously

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If more content is displayed on the interface, then information viewing efficiency is improved, but the interface becomes more complex

Engineering Contradiction:
Improveinformation viewing efficiencyVSAvoidinterface complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The interface content is segmented into distinct functional modules: video playback area, associated information display area, and dynamic comment area. Each module can be independently controlled and switched, allowing users to access multiple types of information without overwhelming the interface with a single cluttered display

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The media content playing interface is designed to serve multiple functions: playing video content, displaying associated information about target objects, and showing dynamic comments. This multi-functional design consolidates what would traditionally require multiple separate interfaces into a single universal interface

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250159290A1Information display method, electronic device and storage medium
Publication Date: 2025.05.15 BEIJING ZITIAO NETWORK TECH CO LTD
  • US20250159290A1 patent drawing
  • US20250159290A1 patent drawing
  • US20250159290A1 patent drawing

AI summary

An information display method, an apparatus, an electronic device, a storage medium, and a program product are provided. The information display method includes: playing a first content on a media content playing interface; and switching the first content to a second content in response to a content switching operation by a first user based on a media content stream in the media content playing interface, wherein the second content is associated information of a target object, the associated information comprises description information of the target object, and at least part of the associated information is displayed in a form of dynamic comment information.