Dynamic Content Management via Card Engine and Rules
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Solution Overview
Problem
Mobile devices face challenges in content management due to limited screen space and input options, making it complex to achieve high control over content presentation and editing of rules, content transforms, and messages.
Innovation Solution
A content management system that dynamically configures and propagates content through a user interface using a card engine, facts controller, and rules engine, allowing for real-time data access, card decision-making, and rule enforcement, enabling customization and management of content across multiple channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content control features are enhanced to provide high degree of control over content presentation, then content management capability is improved, but device complexity increases
Solution Approach 1:
The patent introduces a server as an intermediary between the mobile device and content providers. The server handles complex content management operations including rule evaluation, content transformation, and message routing, while the mobile device maintains a lightweight client application. This mediator approach allows sophisticated content control without burdening the mobile device with complex local processing logic.
Solution Approach 2:
The patent replaces traditional mechanical content management approaches (local processing on mobile devices) with a network-based system. Content rules, transformations, and management logic are executed on remote servers rather than on mobile device hardware, substituting physical processing capabilities with networked computational resources.
2Adaptability or versatility
If content control features are enhanced to provide high degree of control over content presentation, then content management capability is improved, but ease of operation deteriorates
Solution Approach 1:
The system enables automated content management where the server automatically evaluates content rules, transforms content, and delivers appropriate messages based on predefined criteria. This self-service mechanism eliminates the need for users to manually configure complex content control parameters, as the system autonomously manages content presentation based on user profiles, device characteristics, and contextual information.
Solution Approach 2:
The server acts as an intermediary that shields users from operational complexity. Instead of requiring users to directly manage content transformation rules and presentation parameters, the server mediates between user preferences and content delivery, automatically handling the complex operations while presenting a simplified interface to the end user.
3Area of stationary object
If screen space is limited on mobile devices, then device portability is improved, but content presentation capability deteriorates
Solution Approach 1:
The patent moves content presentation from a two-dimensional mobile screen to multi-dimensional delivery channels including push notifications, SMS messages, email, and social media platforms. By transitioning content delivery to alternative dimensions (different communication channels rather than screen real estate), the system overcomes the limitation of small display areas while maintaining portable device benefits.
Solution Approach 2:
The content presentation is segmented across multiple delivery channels and formats. Instead of attempting to display all content on a single small screen, the system divides content into appropriate segments delivered through suitable channels (e.g., brief notifications for alerts, detailed messages for information, links for comprehensive content), allowing effective content presentation despite limited screen space.
Data Source
AI summary
A content management system may support a card engine to dynamically perform operations such as configuring content for display via a user interface and generating reports based on user behavior, account status, and business logic. In cooperation with a facts controller to provide facts that the card engine may access substantively in real time, a rules engine to provide constructs in the form of card definitions, and a development engine, the content management system may enable a content manager to effect changes to card and container definitions by providing or modifying rules and rulesets in the rules engine dynamically. Cards evaluated dynamically by the card engine may be transmitted to user equipment. In this way, the content manager may make content decisions in accordance with business logic and events occurring proximate to the user, thereby impacting the user experience and generating reports in a substantive and real-time fashion.