Dynamic Content Item Sizing for Non-Standard Display Slots
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
In networked environments, such as the Internet, providing third-party content items in content item slots with non-standard ratios poses challenges in determining the optimal size and number of content items for display, as existing methods lack flexibility and accuracy in adapting to varying device parameters like browser types and screen resolutions.
Innovation Solution
A method and system that determine the number and format of content items based on the height and width of a content item slot, using minimum content item sizes derived from device parameters like browser type and operating system, ensuring proper display without truncation and optimizing appearance by adjusting font sizes and other formatting elements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If existing methods are used to provide content items in content item slots, then the process is simple, but the accuracy in adapting to varying device parameters is insufficient
Solution Approach 1:
The system dynamically changes parameters such as content item size, number of content items, and formatting based on detected device parameters including screen resolution, browser type, and operating system. This allows the content delivery system to adapt precisely to each device's capabilities while maintaining a standardized content source.
Solution Approach 2:
The method implements dynamic determination of content item characteristics by detecting device parameters in real-time and adjusting the number, size, and format of content items accordingly. This dynamic approach replaces static, one-size-fits-all content delivery with adaptive content optimization.
2Area of stationary object
If content items are formatted to maximize display area, then the visual coverage is improved, but the risk of truncation increases
Solution Approach 1:
The system performs preliminary detection of device parameters and calculates optimal content item formatting before actual content delivery. By determining the appropriate number, size, and format in advance based on device capabilities, the system ensures content fits within display boundaries while maximizing visible area, preventing truncation before it occurs.
3Area of stationary object
If the number of content items is increased to fill non-standard slots, then the slot utilization is improved, but the click-through rate may decrease
Solution Approach 1:
The system optimizes the number of content items as a variable parameter based on device characteristics and slot dimensions. Rather than uniformly increasing or decreasing content item quantity, the system calculates the optimal number that balances slot utilization with maintaining adequate spacing and visibility, thereby preserving click-through rates while improving display coverage.
Data Source
AI summary
In some instances, a resource may have display space that is independent of the first-party content and which may be used for presenting third-party content items. The display of third-party content items may also depend on one or more device parameters. For a non-standard space, such as a content item slot having a non-standard ratio of height to width, a determination of the number of content items that can fill the non-standard content item slot may be made based on the height of the content item slot, the width of the content item slot, and a minimum content item size. The number of content items may be selected and formatted, such as by modifying a font size, based on the height and width of the content item slot and the minimum content item size. Data may be output to effect display of the formatted content items with the resource.