Dynamic Content Modification System for Pre-Generated Media

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Solution Overview

Problem

Existing content modification systems face challenges in providing engaging and immersive experiences for users without imposing a significant burden on content creators, particularly with pre-generated content like video game cutscenes or pre-recorded videos, as tailoring content to individual users requires generating multiple versions, which is inefficient and resource-intensive.

Innovation Solution

A system that measures user focus using sensors and adjusts pre-generated content in real-time by modifying playback speed, adding or removing segments, and altering audio outputs based on user profiles and feedback to enhance engagement, allowing for dynamic content modification during presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiple versions of pre-generated content are created to tailor content to individual users, then user engagement and personalization are improved, but content creation burden, processing requirements, and storage needs increase significantly

Engineering Contradiction:
Improvecontent personalizationVSAvoidcontent creation and distribution system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments pre-generated content into multiple versions or variants (e.g., different dialogue options, character appearances, or scene variations) that can be selectively assembled. Instead of creating entirely separate content versions, the system divides content into modular segments that can be recombined based on user characteristics, reducing overall complexity while maintaining personalization capabilities.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system dynamically selects and assembles content segments based on real-time user data and preferences. Rather than statically distributing multiple fixed versions, the content delivery system adapts which segments are presented to each user, enabling personalization without requiring all possible versions to be pre-created and distributed.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If multiple versions of pre-generated content are distributed to users, then content engagement is improved, but distribution efficiency and processing resources are reduced

Engineering Contradiction:
Improvecontent delivery customizationVSAvoidcontent distribution efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent applies preliminary action by pre-segmenting content into reusable modules during the content creation phase, but delaying the actual selection and assembly of specific segments until distribution time. This allows a single master content package to serve multiple users with different preferences, improving distribution efficiency while maintaining customization capability.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The content segmentation system creates universal modules that can serve multiple functions and be assembled into different final versions. A single set of segmented content files can be distributed to all users, and the system universally applies different assembly rules based on individual user profiles, eliminating the need to distribute multiple complete content versions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If pre-generated content is modified to tailor to user preferences, then user engagement increases, but processing burden and computational resources increase

Engineering Contradiction:
Improvecontent adaptationVSAvoidprocessing energy consumption
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

Instead of modifying original pre-generated content files, the system creates lightweight copy references or pointers to different content segments. The actual content modification is achieved by selecting which pre-rendered segments to display, rather than performing computationally intensive real-time rendering or transformation operations on the original content.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS20240267572A1Content modification system and method
Publication Date: 2024.08.08 SONY INTERACTIVE ENTERTAINMENT LLC
  • US20240267572A1 patent drawing
  • US20240267572A1 patent drawing
  • US20240267572A1 patent drawing

AI summary

A system for modifying the presentation of pre-generated content to a user, the system comprising a user focus determination unit configured to determine a level of user focus in respect of at least a portion of content being displayed to the user, a user profile obtaining unit configured to obtain a user profile indicating one or more characteristics of the user, a content modification unit configured to modify, in response to a determination of the level of user focus falling below a threshold value, the presentation of one or more portions of the pre-generated content to increase the level of user focus, wherein the modification is determined in dependence upon the obtained user profile.