Dynamic Content Refactoring via Machine-Readable Label Scanning
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Solution Overview
Problem
Machine-readable labels, such as QR codes, provide limited flexibility in delivering information to users as they encode a single set of instructions for multiple users, and the information encoded can become outdated, making it costly to update physical labels.
Innovation Solution
A method and system for providing customized digital content by scanning a machine-readable label, using a mobile device to capture information and determine a redirect URL based on user profiles and cohort profiles, allowing for dynamic generation of landing pages with content tailored to individual user needs and interests, and enabling real-time updates without the need to physically change the label.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single static machine-readable label encodes a single set of instructions for multiple users, then the label is simple and inexpensive to create, but the information delivered to each user is identical and cannot be customized to individual user needs
Solution Approach 1:
The system segments the information delivery process by separating the static label from the dynamic content generation. The label encodes only a identifier, while the actual information is segmented and delivered based on user profiles, device characteristics, and contextual data from multiple sources.
Solution Approach 2:
An intermediary system (server or processing device) is introduced between the static label and the user device. This intermediary receives the label identifier, retrieves or generates customized information based on user profiles and contextual data, and delivers the personalized content, thus enabling customization without modifying the original label.
2Adaptability or versatility
If machine-readable labels encode fixed information, then the labels are stable and reliable, but the information becomes outdated when contact details or URLs change, requiring costly physical label replacement
Solution Approach 1:
Instead of physically replacing the original label, the system creates and distributes digital copies of updated information through the intermediary system. The static label remains unchanged, but users receive updated information copies via the intermediary, eliminating the need for physical label replacement and associated material waste.
Solution Approach 2:
The system introduces dynamics to the previously static information delivery by enabling real-time updates through the intermediary. The label itself remains static, but the information it points to becomes dynamic and可更新, allowing contact details and URLs to be changed without physical label replacement.
3Adaptability or versatility
If each user receives the same information from a machine-readable label, then the system is simple to operate, but it fails to address diverse user needs such as customer service inquiries, product purchases, or product returns
Solution Approach 1:
The system applies local quality by tailoring the information delivered to each user based on their specific characteristics, needs, and context. Different users scanning the same label receive different information customized to their profiles, device types, and potential intentions (customer service, purchase, return), making the information locally optimized for each user.
Solution Approach 2:
The system incorporates feedback mechanisms by analyzing user profiles, device characteristics, and interaction patterns to continuously improve information delivery. The intermediary system learns from user interactions and adjusts the information provided to better match user needs, enhancing the system's ability to respond to diverse requirements.
Data Source
AI summary
Methods, devices and systems for computing interactive customized content in response to a scan, or multiple scans, of a machine-readable label are provided. Illustrative methods may include receiving, from a user or group of users, a scan of a machine-readable optical label captured using a camera of a mobile device. Methods may include determining, based on the scan or scans, one, or more than one, redirect Uniform Resource Locator(s) (URL(s)). Methods may include generating, based on a user profile or group of user profiles and a redirect service that is accessed using the redirect URL, customized content associated with the scan. Methods may include redirecting the user or users to one or more target landing page URL(s), and providing to the user or users, through a browser on the mobile device or mobile devices, one or more than one target landing page(s) that includes the customized content.