Dynamic Relocation of Inline Digital Content on Mobile Screens
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Solution Overview
Problem
Digital content on finite screen spaces, such as mobile devices, often gets scrolled past, causing important content like videos to be missed by users, as conventional systems lack effective methods to ensure desired content is viewed.
Innovation Solution
A method for dynamically relocating digital content within a graphical user interface on a client device, allowing content publishers to move and resize content based on viewability thresholds, ensuring important content remains visible even when users scroll, by identifying suitable locations based on other content on the screen.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content is presented in a scrollable format on finite screens, then users can navigate and access content freely, but important content may be scrolled past and missed
Solution Approach 1:
The patent applies dynamics by making the content position changeable rather than fixed. The system dynamically adjusts the position of content elements (particularly video content) based on user interaction patterns. When detection indicates a user is scrolling past content, the system automatically relocates that content to a more visible position, transforming static content placement into a dynamic, adaptive process that responds to real-time user behavior
Solution Approach 2:
The patent implements feedback mechanisms by monitoring user scrolling behavior and using this information to trigger content relocation. The system detects when users are scrolling past important content and uses this feedback to automatically reposition the content within the viewport. This closed-loop feedback system ensures that content visibility is continuously optimized based on actual user interaction patterns
2Area of stationary object
If video content is configured to play only when the window is adequately presented on screen, then screen space is utilized efficiently, but users may miss important video content when they jump directly to article text
Solution Approach 1:
The patent applies preliminary action by proactively repositioning content before users potentially miss it. Rather than waiting for content to be completely scrolled out of view, the system detects early signs of scrolling behavior and preemptively relocates important content to ensure it remains visible. This preventive approach ensures content delivery reliability without requiring excessive screen space
Solution Approach 2:
The patent changes the position parameter of content elements dynamically based on detected user behavior. When scrolling is detected, the system modifies the position coordinates of video content to relocate it within the viewport. This parameter change approach allows the system to maintain efficient screen space utilization while ensuring content delivery reliability through adaptive repositioning
Data Source
AI summary
Techniques are disclosed for advantageously relocating graphical digital content on a screen of a client device. The technique can include displaying a dynamic content at a particular location on the screen of a client device (e.g., inline with an article displayed on a webpage). Upon determination that a relocation condition exists (e.g., a viewability of the inline dynamic content drops below a particular threshold), the dynamic content can be relocated to another location on the screen. In some instances, rather than being relocated to a static, previously determined position, the dynamic content can be dynamically relocated, based on the location of the other content.