Dynamic Content Segment Replacement for Timely Personalization

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Solution Overview

Problem

Existing broadcast and customized content systems fail to address the issue of content becoming outdated when viewed at a later time, leading to a need for more sophisticated methods to provide timely and personalized content.

Innovation Solution

A method for receiving user data to determine content expiration conditions, replacing segments with new segments based on user data, and transmitting the updated content to user devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If broadcast content is made available to a large audience, then the reach and accessibility of content is improved, but the content becomes outdated when viewed at a later time and cannot be customized to individual consumers

Engineering Contradiction:

Improvecontent customizationVSAvoidcontent timeliness

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The content is divided into discrete segments that can be independently managed, replaced, and customized. This allows specific portions of content to be updated or expired without affecting the entire content stream, enabling both broad distribution and individualized timing control for each segment.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The content delivery system implements dynamic replacement of content segments based on expiration conditions and user-specific parameters. Content segments can be automatically replaced with alternative segments when expiration conditions are met, allowing the system to adapt content timeliness dynamically for each user while maintaining broad accessibility.

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If content is customized to a particular consumer or group of consumers, then personalization is improved, but the system complexity increases

Engineering Contradiction:

Improvecontent personalizationVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Expiration conditions and replacement parameters are predetermined and embedded in the content segments before distribution. This preliminary configuration allows the system to automatically execute content replacement based on pre-defined rules without requiring complex real-time decision-making or user intervention, thereby reducing system complexity while maintaining personalization capabilities.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The content delivery system automatically monitors expiration conditions and performs content segment replacement without requiring external control or complex processing. The system serves itself by autonomously evaluating replacement parameters and executing substitutions based on user-specific data, simplifying the overall system architecture while enabling personalized content delivery.

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS12464033B2Content segment detection and replacement

Publication Date: 2025.11.04 COMCAST CABLE COMM LLC

AI summary

Methods and systems for providing content are disclosed. One method can comprise receiving a request for content comprising at least a first segment. The method can also comprise determining an expiration condition of the first segment, and replacing the first segment with a second segment based on the expiration condition. The method can also comprise providing the second segment to a user or a device.