Dynamic Content Portion Selection for Messaging UI Engagement
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Solution Overview
Problem
Online messaging applications face decreased user engagement due to the limited space in user interfaces, where only portions of content items are displayed, and not all portions are equally engaging, leading to reduced interaction with less engaging content item parts.
Innovation Solution
Selecting a different combination of content item portions for display to each set of users based on performance metrics, such as user requests to view the entire content, and evaluating the performance of each portion to determine an optimal combination for presentation within the user interface.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If only portions of content items are displayed in the user interface to fit limited space, then the user interface can accommodate more message threads, but user engagement decreases because less engaging portions are displayed
Solution Approach 1:
The system dynamically selects and displays different portions of content items based on real-time performance metrics and user engagement data. The content portions displayed are not static but change adaptively to maximize engagement while fitting within the limited user interface area.
Solution Approach 2:
The system changes the parameters of displayed content by selecting different portions (text, images, videos) based on performance metrics. This allows the same content item to be displayed in different forms to different users or at different times to optimize engagement within the constrained interface space.
2Productivity
If the entire content item is displayed to ensure all portions are visible, then user engagement may improve, but the user interface cannot accommodate as many message threads
Solution Approach 1:
The content item is segmented into multiple portions (text, images, videos, links) and only the most engaging portions are displayed in the user interface. This segmentation allows the system to present a curated subset of content that maximizes engagement while leaving space for additional message threads.
Solution Approach 2:
Instead of displaying the entire content item, the system displays only the necessary or most engaging portions. This partial action approach ensures that the displayed content is sufficient to maintain user engagement without occupying the entire user interface area.
3Quantity of substance
If less engaging portions of content items are displayed to fit more content in the interface, then more message threads can be shown, but interaction rates decrease
Solution Approach 1:
The system uses performance metrics and user feedback to determine which portions of content items are most engaging. This feedback loop allows the system to continuously optimize which content portions are displayed, ensuring high interaction rates while maintaining the ability to show multiple message threads.
Solution Approach 2:
The system changes the parameters of displayed content based on performance data, selecting portions with higher engagement potential. This dynamic parameter adjustment ensures that the displayed content maximizes interaction rates regardless of the number of message threads presented.
Data Source
AI summary
A different combination of multiple portions of a content item is selected for display to each of multiple sets of users of an online messaging application. The different combination of portions of the content item is sent for display to the corresponding set of users within a user interface of the online messaging application in association with information identifying a set of message threads in which each user is participating. A request to view the entire content of the content item is then received from a subset of each of the sets of users and a performance metric associated with each combination of portions of the content item is tracked based on the received request. Based on the performance metric, a performance of each portion of the content item is evaluated and used to select an optimal combination of the portions of the content item.