Dynamic Content Selection for Targeted Sales Conversion

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Solution Overview

Problem

Existing techniques for displaying advertisements on multiple viewers fail to effectively target the individual most likely to contribute to sales and profitability for the seller.

Innovation Solution

An information processing device and system that identifies individuals within an imaging area, calculates an expected value based on attributes such as age and sex, and dynamically selects and displays content tailored to the attribute with the highest calculated value, ensuring targeted sales promotion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If advertisement content is displayed for multiple viewers simultaneously, then the coverage of sales promotion is improved, but the effectiveness of targeting the most profitable customer is reduced

Engineering Contradiction:

Improvenumber of viewers reachedVSAvoidaccuracy of identifying most profitable customer

Core Design Contradiction:

Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent segments the audience by identifying individual persons and their attributes (age, sex, etc.) from captured images. Instead of treating multiple viewers as a single group, the system divides them into separate target segments and calculates expected values for each segment independently, enabling precise identification of the most profitable customer while still covering multiple viewers.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by tailoring advertisement content selection to each individual viewer's attributes. The system calculates expected values specific to each person's demographic characteristics and selects content that optimizes conversion for that particular individual, rather than using a uniform approach for all viewers.

Inventive Principle:

Principle #3Local quality

2Device complexity

If generic advertisement content is displayed to all viewers, then the complexity of content selection is reduced, but the conversion rate and sales effectiveness are lowered

Engineering Contradiction:

Improvecomplexity of content selection systemVSAvoidsales conversion rate

Core Design Contradiction:

Device complexityVSProductivity

Solution Approach 1:

The patent changes the parameters of content selection from generic to attribute-specific by introducing expected value calculations based on viewer attributes (age, sex, etc.). The system dynamically adjusts content selection parameters according to calculated expected values for different demographic groups, thereby increasing conversion rates while managing complexity through automated calculation.

Inventive Principle:

Principle #35Parameter changes

Solution Approach 2:

The patent implements feedback by using reference customer transaction data and conversion rates to calculate expected values, which then inform content selection. The system continuously refines content choices based on this calculated feedback loop, improving sales effectiveness without requiring manual intervention for each viewer.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS20250005883A1Information processing device, display system, and information processing method

Publication Date: 2025.01.02 SHARP NEC DISPLAY SOLUTIONS LTD

AI summary

An information processing device includes a person identifying unit configured to identify a person from a captured image obtained by imaging an imaging area, a calculation unit configured to calculate an expected value for each attribute on the basis of the number of persons for each attribute of the identified person and a reference customer transaction for each attribute, and a content identifying unit configured to identify content based on an attribute selected on the basis of the calculated expected value.