Dynamic Content Provision Based on User Viewing Conditions

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Solution Overview

Problem

The provision of additional content during video programming can distract users and reduce their concentration on the main video content, leading to decreased viewer satisfaction and potential audience ratings.

Innovation Solution

A content provision system that includes viewing condition acquisition, content provision, and content control mechanisms to dynamically adjust the display of additional content based on the user's viewing conditions, ensuring minimal disruption to the primary video content experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If additional content is provided to users during video programming, then information delivery to users is enhanced, but user concentration on the main video content declines

Engineering Contradiction:

Improveinformation deliveryVSAvoiduser concentration

Core Design Contradiction:

Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The system dynamically adjusts the display of additional content based on real-time detection of user viewing conditions. When the user is detected to be concentrating on the main video content, the additional content display is suppressed or reduced. When the user is not watching (e.g., during bathroom breaks or using smartphone), the additional content is displayed more actively. This dynamic adaptation resolves the contradiction by making the information delivery adaptive to the user's attention state.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system incorporates a viewing condition detection mechanism that continuously monitors user behavior (such as whether the user is in front of the display, browsing other content, or appears to be away). This feedback loop allows the system to adjust additional content provision in real-time, ensuring that information is delivered when the user is available but not when the user is concentrated on the main content, thus resolving the contradiction between information delivery and user concentration.

Inventive Principle:

Principle #23Feedback

2Ease of operation

If additional content is displayed on the TV screen, then user information access is improved, but viewer satisfaction with the main program may decrease

Engineering Contradiction:

Improveinformation accessVSAvoidviewer satisfaction

Core Design Contradiction:

Ease of operationVSReliability

Solution Approach 1:

The system dynamically controls the display of additional content based on detected viewing conditions. When users are detected to be actively watching the main program, the additional content is minimized or hidden. When users are away or not watching (detected through sensors or behavior analysis), the additional content is displayed more prominently. This dynamic approach ensures information accessibility when needed while protecting viewer satisfaction during active viewing.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system applies different display qualities and levels of additional content provision to different local situations or viewing contexts. Instead of a uniform approach, it tailors the additional content display to the specific viewing condition detected (e.g., user present vs. absent, concentrating vs. distracted), thereby optimizing both information access and viewer satisfaction for each local context.

Inventive Principle:

Principle #3Local quality

3Loss of information

If additional content is provided continuously, then information availability is maximized, but audience rating may go down due to reduced engagement

Engineering Contradiction:

Improveinformation availabilityVSAvoidaudience rating

Core Design Contradiction:

Loss of informationVSProductivity

Solution Approach 1:

Instead of continuous provision of additional content, the system employs periodic or conditional provision based on detected viewing conditions. Additional content is provided in periods when users are not watching the main program (detected through viewing condition analysis) and suppressed during periods when users are engaged. This periodic action pattern maximizes information availability when appropriate while maintaining audience rating by not interrupting engagement during active viewing.

Inventive Principle:

Principle #19Periodic action

Solution Approach 2:

The system uses feedback from viewing condition detection to control additional content provision. By continuously monitoring whether users are engaged with the main program or not, the system adjusts additional content delivery accordingly. This feedback mechanism ensures that information is made available when users are available to receive it, while preventing audience rating degradation by avoiding additional content during engaged viewing periods.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS9414118B2Content provision device, content provision method, program, information storage medium, broadcasting station device, and data structure

Publication Date: 2016.08.09 SONY INTERACTIVE ENTERTAINMENT LLC

AI summary

To minimize possible adverse impact on a viewing posture of a user viewing video content, a main part, when additional content is provided to the user. A content provision device includes: viewing condition acquisition means for acquiring a viewing condition of a user viewing video content currently on air and appearing on a display; content provision means for providing, to the user, additional content different from the video content; and content control means for controlling provision of the additional content to the user by the additional content provision means based on the viewing condition.