Dynamic Coupon Identifier for Offline to Online Sales Conversion
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Solution Overview
Problem
Traditional brick-and-mortar retailers face low offline-to-online sales conversion rates as they lack effective incentives for customers to make purchases online after visiting a store and not finding the desired product in stock, and there is no efficient way to track and reward salesperson interactions that lead to online sales.
Innovation Solution
Generating dynamic coupon identifiers with variable discounts and expiration times at retail locations, which can be used for online purchases, allowing tracking of offline-to-online sales conversions and enabling immediate online availability of sales promotions through mobile devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If retailers deploy online sales channels to increase sales volume, then online inventory and product selection are improved, but offline to online sales conversion rate deteriorates due to lack of customer incentive
Solution Approach 1:
The system generates coupon identifiers with expiration times in advance, allowing customers to receive incentives immediately during offline store visits. These pre-generated coupons bridge the gap between offline and online channels by providing immediate value that customers can redeem online, thus converting offline traffic to online sales without requiring the salesperson to be online.
Solution Approach 2:
The coupon identifier acts as an intermediary element that connects offline and online sales channels. It carries tracking information from the offline store visit to the online purchase, enabling the system to attribute online sales to specific offline interactions and incentivize customers to complete their purchases online.
2Productivity
If retailers use static coupon codes for online promotions, then online sales are increased, but tracking of salesperson interactions and offline-to-online conversion is lost
Solution Approach 1:
The coupon identifier is segmented into multiple functional components: a unique identifier for redemption, expiration time for urgency, discount amount for incentive, and tracking information for attribution. This segmentation allows the single coupon to simultaneously drive online sales while preserving detailed information about the originating offline interaction and salesperson.
3Ease of operation
If salespersons must be online to provide real-time promotions to customers, then customer service quality is improved, but operational flexibility and store coverage deteriorate
Solution Approach 1:
The system enables self-service promotion delivery by automatically generating and delivering coupon identifiers to customers through various channels (email, SMS, mobile apps) without requiring salesperson online presence. The coupons are pre-configured with expiration times and discount amounts, allowing customers to self-activate the promotion during their online shopping journey.
Data Source
AI summary
Various aspects can be implemented for increasing offline to online sales conversion. In general, one aspect can be a method that includes generating a coupon identifier dynamically at a retail location based on a unique password. The method also includes assigning tracking information and a variable sales price discount associated with a variable expiration time to the coupon identifier. The method further includes issuing the coupon identifier to a customer at the retail location for use in a future online sales transaction. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.