Dynamic Electronic Coupon Value Adjustment
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Solution Overview
Problem
Existing mobile coupon systems lack flexibility and dynamic adjustment based on user-specific and device-specific factors, limiting their effectiveness in providing tailored purchasing incentives in a mobile environment.
Innovation Solution
Dynamic electronic coupons (DMCs) with variable characteristics, such as redeemable value, that can be determined and updated based on factors like location, time, user profile, and device capabilities, allowing for real-time adjustment and personalized incentives.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional paper coupons or static electronic coupons are used, then implementation is simple, but flexibility and adaptability to user-specific factors are limited
Solution Approach 1:
The coupon system transitions from static to dynamic by allowing coupon characteristics (value, expiration, terms) to change in real-time based on user behavior, location, and contextual factors. The coupon database continuously updates coupon records with modified characteristics without requiring system redesign.
Solution Approach 2:
The system modifies coupon parameters (redeemable value, expiration date, applicable terms) based on user-specific factors such as purchase history, location data, and device characteristics. This allows the same coupon template to generate multiple customized instances with different parameters.
2Adaptability or versatility
If static electronic coupons are distributed, then distribution is straightforward, but personalized incentives and real-time adjustment capabilities are lacking
Solution Approach 1:
The system applies different coupon characteristics to different user segments based on their specific attributes (purchase history, location, device type). Each user receives a customized coupon instance with locally optimized parameters rather than a uniform coupon distribution.
Solution Approach 2:
The system continuously monitors user interactions, location data, and contextual information to dynamically adjust coupon characteristics. User behavior feedback loops enable real-time optimization of coupon value and terms based on actual engagement patterns.
3Productivity
If dynamic coupon characteristics are implemented, then purchasing incentive flexibility is enhanced, but data processing and management complexity increases
Solution Approach 1:
The system pre-establishes coupon templates with defined characteristic ranges and modification rules before distribution. These templates contain pre-programmed logic for adjusting characteristics based on user factors, reducing real-time computational complexity.
Solution Approach 2:
The coupon system automatically determines and adjusts coupon characteristics based on user data without requiring manual intervention. The database autonomously modifies coupon records based on predefined criteria and user behavior patterns.
Data Source
AI summary
Dynamic mobile coupons (DMCs) having a variable commercial value and/or other variable coupon characteristic are provided herein. By way of example, a DMC can be distributed to a mobile device based on criteria established by a sponsor of the DMC. A redemption value of the DMC can be variable and dynamically established based at least in part on data associated with a recipient mobile device. Upon redemption of the DMC at a retail entity, the value is fixed and applied to a transaction. Details of the transaction are provided to a remote clearinghouse that performs mediation and indemnification functions to finalize the transaction. As described, the subject disclosure provides a DMC that facilitates a rich and flexible mechanism to generate purchasing incentive for consumers in a mobile environment.