Dynamic Electronic Cue Positioning for Media Overlays
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Solution Overview
Problem
Existing systems for providing electronic cues, such as advertisements, during time-based media playback often interrupt or obstruct the viewer's experience, lacking effective targeting and timing to maximize audience engagement and advertiser value.
Innovation Solution
A method and system for generating and displaying expandable electronic cues that are synchronized with specific media timecodes, allowing for precise placement and targeting based on user demographics and interactions, using a processor to determine optimal display positions within a media frame without interrupting the media playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If electronic cues are displayed concurrently within a media display frame, then user attention is prompted, but the view of the displayed media is blocked
Solution Approach 1:
The electronic cue display position is dynamically adjusted based on the media timecode. The system determines optimal display positions that change over time to avoid blocking important media content while ensuring the electronic cues are still visible to prompt user attention.
Solution Approach 2:
The system adds temporal dimension to the display positioning by using media timecode to determine spatial position. Instead of static positioning, the electronic cues are positioned in different areas of the display frame based on when they appear in the media timeline, creating a time-position mapping that resolves the conflict between visibility and media obstruction.
2Ease of operation
If electronic cues interrupt and suspend playback of the media, then user attention is prompted, but media playback continuity is disrupted
Solution Approach 1:
Instead of continuous interruption, the system uses periodic or event-driven display of electronic cues synchronized with media timecodes. The cues are displayed at specific moments in the media playback rather than continuously suspending it, maintaining playback continuity while still prompting user attention at appropriate intervals.
Solution Approach 2:
The system pre-determines the display positions and timing of electronic cues based on media timecode analysis before playback. This preliminary positioning ensures that cues are displayed at optimal moments without needing to interrupt playback, as the timing and positioning are pre-planned to coincide with natural pause points or less critical media moments.
3Productivity
If advertisements are targeted to specific audience members, then advertiser value is maximized, but system complexity increases
Solution Approach 1:
The system automatically performs audience targeting and electronic cue assignment based on media timecode and content analysis. The targeting process is self-service in nature, using the media's own temporal structure and content metadata to determine appropriate cue placement, reducing the need for complex manual configuration while maximizing advertiser value through precise targeting.
Data Source
AI summary
Systems, methods, and devices for media electronic cues that involve determining a position of the media electronic within the display screen displaying time-based media and a time for displaying the media electronic based on the playback time of the media, its content, product placement data, and so on. The electronic cue may be a visual cue, and auditory cue, or a combination thereof.