Dynamic Delivery Zone System for Merchants

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Solution Overview

Problem

Traditional food delivery services often restrict customers to fixed delivery zones based on distance, leading to high delivery fees for those outside the zone, which can deter customers and limit business expansion for merchants.

Innovation Solution

A dynamic delivery zone system using computing devices and location sensors to create flexible delivery boundaries based on shared-revenue, traffic, weather, and local conditions, allowing customers to order from a wider range of merchants with reduced fees by subsidizing delivery costs through revenue sharing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If a fixed delivery zone is established to control delivery costs, then delivery fees for distant customers are reduced, but the merchant's business expansion beyond the fixed zone is limited

Engineering Contradiction:
Improvedelivery costVSAvoidbusiness expansion capability
Core Design Contradiction:
Loss of energyVSAdaptability or versatility

Solution Approach 1:

The patent transforms fixed delivery zones into dynamic delivery zones that automatically adjust their boundaries based on real-time courier availability and local conditions. This allows merchants to expand delivery coverage to areas outside traditional fixed zones when couriers are available, while maintaining cost control when couriers are scarce, thus resolving the contradiction between cost control and business expansion capability

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes the parameter of delivery zone boundaries from static to dynamic by incorporating real-time data about courier availability, traffic conditions, and local factors. This enables the delivery zone to adapt its radius and coverage area based on current operational conditions, allowing business expansion when conditions permit while maintaining cost efficiency when conditions are constrained

Inventive Principle:
Principle #35Parameter changes

2Loss of energy

If an incremental delivery fee is charged to customers outside the fixed zone, then delivery costs are covered, but customer usage is discouraged

Engineering Contradiction:
Improvedelivery cost coverageVSAvoidcustomer service accessibility
Core Design Contradiction:
Loss of energyVSEase of operation

Solution Approach 1:

The patent implements dynamic delivery fees that adjust based on real-time courier availability and demand conditions. When couriers are abundant and local conditions are favorable, delivery fees are reduced or eliminated, making the service more accessible to customers. When couriers are scarce, fees increase to cover costs, thus dynamically balancing cost coverage with customer accessibility

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system incorporates feedback loops that monitor courier availability, delivery performance, and customer demand to continuously adjust delivery fees and zone boundaries. This feedback mechanism ensures that fees are set appropriately to cover costs while remaining attractive to customers based on real-time operational conditions

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If a dynamic delivery zone system is implemented to expand merchant reach, then customer choice and business expansion are improved, but system complexity increases

Engineering Contradiction:
Improvedelivery zone flexibilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements self-service mechanisms where the system automatically adjusts delivery zones and fees based on pre-defined algorithms that monitor courier availability and local conditions. The system autonomously makes decisions about zone expansion and fee adjustment without requiring complex manual intervention, thus achieving dynamic adaptability while managing system complexity through automation

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system integrates multiple functions into a unified platform that simultaneously handles courier dispatch, delivery zone calculation, fee determination, and real-time monitoring. This multi-functional approach consolidates complexity into a single system rather than requiring separate systems for each function, making the overall system more manageable despite its sophisticated capabilities

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10176448B1Generation of dynamic delivery zones for merchants
Publication Date: 2019.01.08 DOORDASH INC
  • US10176448B1 patent drawing
  • US10176448B1 patent drawing
  • US10176448B1 patent drawing

AI summary

In some examples, a service provider may receive revenue value shared between the service provider and a merchant. The service provider may also receive an order request along with item information and a delivery location. Accordingly, the service provider may determine an original delivery boundary and a delivery fee associated with the order request based at least on the delivery location. If the value of revenue shared is more than a predefined value, the service provider allocates at least a part of the value of shared revenue toward modifying the delivery boundary, wherein the modified delivery boundary causes at least one of: (a) an inclusion of the buyer previously excluded from the delivery boundary, or (b) a new delivery fee for delivering the indicated items, where the new delivery fee is computed based on a contribution of the percentage value of the shared revenue toward the original delivery fee.