Dynamic Digital Flyer System Using Modular Coordinate Rendering
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Solution Overview
Problem
Existing digital flyer systems fail to dynamically update content while preserving the creative elements of print flyers, leading to a loss of visual appeal and engagement.
Innovation Solution
A system and method for displaying dynamic digital flyer content on communication devices, which includes a communication module to request and receive flyer content from a server, a processing module to generate and organize content based on viewer selection information, and a display module to render the content using a modular coordinate system, allowing for interactive and region-specific updates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Stability of the object's composition
If image-based digital flyer systems are used to preserve creative elements, then the creative elements of print flyers are maintained, but the flyer content cannot be dynamically changed
Solution Approach 1:
The digital flyer is segmented into a static background layer (preserving creative elements) and a dynamic content layer (allowing real-time updates). The source flyer image is divided into multiple regions with different update frequencies, enabling selective dynamic content rendering without compromising the overall creative design.
Solution Approach 2:
The patent combines image-based rendering with HTML/Javascript overlay technology. The static creative background is merged with dynamic content layers, allowing both the aesthetic preservation of print flyers and the functional capabilities of web-based dynamic content to coexist in a unified digital flyer system.
2Adaptability or versatility
If HTML and Javascript are used to create dynamic content, then dynamic content capability is achieved, but the creative elements of the paper flyer are lost
Solution Approach 1:
The patent introduces an intermediary rendering mechanism that translates HTML/Javascript dynamic content into image formats that can be overlaid on the creative background. This intermediary layer allows dynamic content to be generated using web technologies while preserving the visual integrity of the original creative design through image-based rendering.
3Adaptability or versatility
If overlay content is added to image-based digital flyers, then dynamic content is introduced, but the content is not integrated with the digital flyer and fails to maintain creative elements
Solution Approach 1:
The patent applies different quality levels and update strategies to different regions of the flyer. Critical creative regions maintain high fidelity and stability, while peripheral regions allow for dynamic content updates. This local differentiation enables integration of dynamic content while preserving the overall creative integrity through region-specific rendering rules.
Data Source
AI summary
In this disclosure, a system and method for displaying digital flyer having dynamic flyer content on a communication device are disclosed. The system includes a communication module configured to request for a digital flyer from a server and to receive flyer content of the digital flyer from the server, the digital flyer comprising a source flyer image for the flyer content, the source flyer image having one or more regions and an associated modular co ordinate system, a flyer processing module configured to collect selection information and for generating a request for the digital flyer, the request including the selection information, and a flyer display module configured to display the flyer content communicated from the server, the flyer display module displaying the flyer content using the modular co-ordinate system.