Information Presentation Interface for Dynamic Discount Add-Ons

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Solution Overview

Problem

In online shopping scenarios, users face a poor object purchase experience due to complex and inefficient processes in adding-on objects to meet discount thresholds, often requiring multiple page operations to find suitable add-on items.

Innovation Solution

An information presentation method that dynamically presents a second information region with add-on objects based on resource value characterization data and discount conditions, allowing users to seamlessly add these objects to their shopping cart to meet discount thresholds.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users manually search and add objects to meet discount thresholds, then discount eligibility can be achieved, but the operation process becomes complex and time-consuming

Engineering Contradiction:
Improveease of adding objectsVSAvoidtime for finding add-on items
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system pre-calculates and identifies suitable add-on objects that would help users meet discount thresholds before users even search for them. When a user views a target object, the system proactively presents recommended add-on objects in a second information presentation region, eliminating the need for users to manually search through multiple pages to find suitable items.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system automatically performs the task of finding and recommending appropriate add-on objects based on discount rules and user's current cart contents. The intelligent recommendation system serves itself by analyzing discount conditions and autonomously generating add-on suggestions, freeing users from the manual process of searching and selecting add-on items.

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If the system presents multiple page operations for adding objects, then comprehensive object selection is possible, but the process complexity increases

Engineering Contradiction:
Improveobject selection flexibilityVSAvoidprocess complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges the target object presentation and add-on object recommendation into a single integrated object presentation page. The second information presentation region displaying add-on recommendations is overlaid or integrated with the first information presentation region showing the target object, allowing users to complete both viewing and adding operations in one unified interface rather than navigating through multiple separate pages.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The object presentation page serves multiple functions simultaneously: it displays target objects for purchase, presents recommended add-on objects, shows discount information, and enables direct adding of objects. This multi-functional design consolidates what would traditionally require separate pages into a single comprehensive interface.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250307903A1Information presentation method and apparatus, and electronic device and computer-readable medium
Publication Date: 2025.10.02 BEIJING YOUZHUJU NETWORK TECH CO LTD
  • US20250307903A1 patent drawing
  • US20250307903A1 patent drawing
  • US20250307903A1 patent drawing

AI summary

An information presentation method, an electronic device and a computer-readable medium are provided, the method includes: presenting an object presentation page, after receiving a selection operation for a target object in the first information presentation region, when it is determined that a preset presentation condition is reached according to resource value characterization data of the target object and description information of a discount to be used, presenting a second information presentation region in the object presentation page; and adding the add-on object to be used to the first information presentation region for presentation in response to a trigger operation for the add-on object to be used, in which the add-on object to be used is in a selected state within the first information presentation region.