Dynamic Display Control for Transportation Advertising
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Solution Overview
Problem
Existing advertising techniques, such as those disclosed in Patent Document 1, do not effectively control the display of images on moving objects or perform processing using these images to increase user attention and advertising effectiveness.
Innovation Solution
An information processing apparatus and method that includes a display unit on a transportation apparatus, equipped with an image control unit capable of changing the displayed image based on the transportation apparatus's traveling state, user analysis through a camera, or sensor data, allowing dynamic image control and augmented reality displays.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a display unit is provided on the outer side of a transportation apparatus for advertising purposes, then advertising exposure to users is improved, but the display content remains static and fails to capture user attention effectively
Solution Approach 1:
The display unit transitions from static advertising content to dynamic content that changes based on the transportation apparatus's movement state. The image control unit adjusts display images according to acceleration, deceleration, and positioning information, making the advertisement adaptable and engaging rather than fixed and boring.
Solution Approach 2:
The display content parameters are changed based on movement parameters (acceleration, deceleration, position). Different movement states trigger different display images or content configurations, allowing the advertisement to adapt its presentation based on real-time operational conditions.
2Productivity
If the display image is changed based on traveling state and user analysis, then user attention and advertising effects are improved, but the device complexity increases due to additional sensors and processing requirements
Solution Approach 1:
The transportation apparatus's existing movement detection capabilities (acceleration sensors, position systems already present for navigation and control) are repurposed to control the display content. This multi-functional use of existing components avoids adding dedicated hardware solely for advertising purposes.
Solution Approach 2:
The system uses the transportation apparatus's own operational data (its movement state, position, acceleration) to control its own display content, rather than requiring external control systems. The apparatus serves its advertising function using its inherent operational characteristics.
Data Source
AI summary
A configuration enables control of an image displayed on the display unit provided on the outer side of the transportation apparatus, such as a bus, resulting in increasing the degree of user attention and obtaining higher advertising effects. A display unit provided on an outer side of a transportation apparatus such as a bus; and an image control unit configured to execute control of a display image on the display unit, are included, and the image control unit executes control to change the display image on the display unit depending on a traveling state of the transportation apparatus. For example, the display image is varied depending on the states of whether the transportation apparatus is accelerating, decelerating, or constant speed traveling. Alternatively, an AR image using a real object near the transportation apparatus is generated for display.